# $6.5 Million Bras Victoria's Secret ‘Fantasy Bra' for 2006 By Fashion Spy | Published 2006-10-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/65-million-dollar-bra-victorias-secret-fantasy-bra-for-2006 References: [luxist](http://www.luxist.com/2006/10/14/victorias-secret-fantasy-bra-for-2006/) Last year, Victoria’s Secret launched its first multi-million dollar Fantasy Bra. Guess what… nobody ever bought it. But, that hasn’t stopped VS from launching the next Fantasy Bra. This year Victoria’s Secret has a $6.5 million bra studded with over 2,000 [Hearts on Fire diamonds](https://www.trendhunter.com/trends/pure-v) and a 10-carat diamond brooch as a centerpiece. Victoria’s Secret Fantasy bra continues to prove that making any product overly luxurious will garner traffic and exposure.... But boosting sales, on the other hand, is another question. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **$6.5 Million Bras:** Opportunity for luxury brands to create extravagant and highly-valued products to attract attention and generate buzz. - **Multi-million Dollar Fantasy Bra:** Opportunity for lingerie brands to create exclusive and high-end collections to capture the imagination and desires of consumers. - **Luxurious Product Marketing:** Opportunity for businesses to utilize the concept of luxury to drive brand awareness and visibility. ### Sectors Adopting This - **Luxury Lingerie:** Opportunity for the luxury lingerie industry to create unique and opulent designs to cater to high-end clientele. - **Jewelry:** Opportunity for jewelry industry to collaborate with fashion brands and create high-value diamond encrusted pieces. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to develop creative campaigns that highlight extravagant and luxurious products. ## Related on Trend Hunter - [Joint-Venture Expansions](https://www.trendhunter.com/trends/regina-miracle-international.md) - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md) - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md) - [South Korean Diamond Capsules](https://www.trendhunter.com/trends/lotte-world-tower.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Athlete Collaborative Intimates Line](https://www.trendhunter.com/trends/naomi-osaka-and-victorias-secret.md) - [High-Performance Sports Bras](https://www.trendhunter.com/trends/on-performance-bra.md) - [Timelessly Sophisticated Jewelry Designs](https://www.trendhunter.com/trends/more-than-a-gift.md) - [Candy Chocolate-Themed Opulent Rings](https://www.trendhunter.com/trends/almost-champions.md)