# Super-Premium Single-Origin Chocolates MIA's 65% Dark Chocolate Pairs Almonds and Hemp Seeds By Laura McQuarrie | Published 2018-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/65-dark-chocolate References: [kamcity](https://www.kamcity.com/namnews/products-promotions/mia-expands-super-premium-chocolate-range/) & [instagram](https://www.instagram.com/p/BZMSb04lxZc/?taken-by=miaflavour) [MIA](https://www.trendhunter.com/trends/fiber-first-shake) is an ethical brand that prides itself on creating "food with thought" and the newest addition to its super-premium single-origin Madagascan bean-to-bar chocolates is a 65% dark chocolate in a decadent [Hemp & Almond](https://www.trendhunter.com/trends/cannabisinfused-fair-trade-chocolate) flavor. As well as delivering a rich taste and texture thanks to the addition of nuts and a [superfood](https://www.trendhunter.com/trends/superfood-chocolates), MIA's dark chocolate bar helps to support a '1 for Change' program, in which 1% of all MIA sales are put towards supporting development projects in Africa. On top of satisfying a desire for premium products in the UK, MIA is also committed to making positive global changes. Some of the other ultra-premium dark chocolate products that are available from MIA include Candied Orange, 100% Cocoa, Coconut and Cranberry & Hazelnut, all of which retail for £4.00 per 75g bar. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 14% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Super-premium Chocolates:** Opportunity to create high-quality, unique chocolate flavors that appeal to discerning consumers. - **Bean-to-bar Chocolate:** Disruptive potential in the chocolate industry by controlling the entire production process and offering traceability. - **Ethical Food Brands:** Growing demand for products that align with consumers' values, creating opportunities for ethical brands. ### Industries Being Reshaped - **Chocolate Manufacturing:** Introduce sustainable and ethically-sourced ingredients to differentiate products in the competitive chocolate market. - **Specialty Foods:** Innovate and offer unique flavor combinations using high-quality ingredients to cater to the gourmet food market. - **Social Impact Brands:** Develop products with a social mission and create partnerships to address global issues while meeting consumer demands. ## Related on Trend Hunter - [Minimally Processed Raw Chocolates](https://www.trendhunter.com/trends/rawmio-premium-raw-chocolate-bars.md) - [Dark Chocolate Snacking Ranges](https://www.trendhunter.com/trends/biona-snacks.md) - [Dark Chocolate-Covered Almonds](https://www.trendhunter.com/trends/dark-chocolate-covered-almonds.md) - [Heirloom Cocoa Bean Chocolates](https://www.trendhunter.com/trends/beyond-good-microbatch-collection.md) - [Ethical Fruit-Forward Chocolates](https://www.trendhunter.com/trends/dark-chocolate-fondant-cremes.md) - [Rich Plant-Based Almond Snacks](https://www.trendhunter.com/trends/vegan-spiced-chocolate-almonds.md) - [Satiating Dark Chocolate-Covered Snacks](https://www.trendhunter.com/trends/dark-chocolatecovered-snacks.md) - [Small Simple-Ingredient Chocolates](https://www.trendhunter.com/trends/dark-chocolate-bites.md) - [Added Sugar-Free Chocolates](https://www.trendhunter.com/trends/nutsla-dt-organic-dark-chocolate.md)