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# 60s-Inspired Beach Couture
The 'Brazil Dazzle' Editorial Combines Mod Fashion with Modern Taste

By  | Published 2013-05-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/60sinspired-fashion
References: [howtospendit.ft](http://howtospendit.ft.com/womens-fashion/27093-brazil-dazzle-)

1950s clothing styles have been coming back in a big way but now it's time for 60s-era mod fashion to experience a comeback, which is demonstrated in the 'Brazil Dazzle' editorial for How to Spend It, a branch of the Financial Times.

Large hoop earrings, cat's-eye sunglasses and [bold prints](https://www.trendhunter.com/trends/fioretta) occupy the editorial, reminiscent of London's mod fashion era in the 1960s. Styled by Damian Foxe this spread highlights the use of [vibrant colors and A-line shapes](https://www.trendhunter.com/trends/reformations-second-swim-drop) to transport the viewer back 50 years.

One outfit in particular uses the mod style to great effect. The model is seen wearing a brown and white checkered skirt and crop top, her hair in a sleek ponytail and her eyes covered by white cat's-eye sunglasses. The look is a clear nod to the 1960s and an indication that perhaps the 20s and 50s style comebacks are fading out and the strikingly confident 60s fashions are becoming mod once more.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 88% | Activity: 92% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, South America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **60s Fashion Comeback:** Mod fashion from the 1960s is experiencing a renewed interest, presenting disruptive innovation opportunities for clothing retailers and designers to modernize this retro aesthetic.
- **Bold Prints and Colors:** Vibrant, eye-catching prints and colors from the 60s mod era are back in style, offering disruptive innovation opportunities for manufacturers of textiles and clothing accessories.
- **Vintage-inspired Accessories:** Retro accessories like large hoop earrings and cat's-eye sunglasses from the 60s are becoming popular again, providing disruptive innovation opportunities for designers and manufacturers of fashion accessories.

### Sectors Adopting This

- **Fashion Retail:** Clothing retailers can take advantage of the renewed interest in 60s fashion by offering modernized mod-inspired clothing lines.
- **Textile Manufacturing:** Manufacturers of textiles can innovate by creating bold, colorful fabrics inspired by the mod era of the 60s.
- **Fashion Accessories:** Designers and manufacturers of retro-inspired accessories can take advantage of the renewed interest in 60s fashion accessories like large hoop earrings and cat's-eye sunglasses.

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