# Old School Prepster Shoots This 'Take Ivy' Photo Series Touches Upon Styles from the 60s By Summer Luu | Published 2010-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/60s-prep-take-ivy References: [gq](http://www.gq.com/style/wear-it-now/201008/take-ivy-best-prep-style-book-photos#intro) Dusting off the few [rare Japanese photobooks](https://www.trendhunter.com/trends/grand-seiko-book) that were originally created in the 60s, this 'Take Ivy' photo series will bring you back in time. 145 beautiful [vintage photos](https://www.trendhunter.com/trends/holy-ohio) are featured in this book, taken from the Japanese authors who included are their views on the [all-American preppy styles](https://www.trendhunter.com/trends/poison-ivy-collection) from the 60s. Consisting of outrageously funny captions in regards to each outfit, as well as comments on the perceived prepster lifestyle during this period, this 'Take Ivy' photo series is definitely worth a look. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 79% | Activity: 64% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Vintage Fashion:** Disruptive innovation opportunity: Develop a platform or app that connects vintage fashion enthusiasts and sellers. - **Nostalgia Marketing:** Disruptive innovation opportunity: Create advertising campaigns that tap into nostalgia for the 60s and other retro eras. - **Photobook Revival:** Disruptive innovation opportunity: Build a digital platform for creating and sharing personalized photobooks with vintage aesthetics. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Introduce sustainable and eco-friendly manufacturing practices in the fashion industry. - **Marketing & Advertising:** Disruptive innovation opportunity: Develop AI-powered tools for analyzing consumer nostalgia and creating targeted nostalgia-based campaigns. - **Photography:** Disruptive innovation opportunity: Design smart cameras with vintage filters and effects for capturing retro-styled photographs. ## Related on Trend Hunter - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Retro Ivy League-Inspired Timepieces](https://www.trendhunter.com/trends/king-seiko-ksk-6r.md) - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md) - [Collegiate Outdoor Styles](https://www.trendhunter.com/trends/mountain-ivy.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md)