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# Music-Inspired Graphic-Laden Clothing
Stolen Girlfriends Club x Grateful Dead Boast 60s Graphics

By Kalin Ned | Published 2018-02-24 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/60s-graphics
References: [highsnobiety](https://www.highsnobiety.com/p/stolen-girlfriends-grateful-dead-buy-online/) & [ssense](https://www.ssense.com/en-us/men?q=grateful)

The new Stolen Girlfriends Club collection boasts a psychedelic and laid-back vibe with 60s graphics, inspired by iconic rock band [The Grateful Dead](https://www.trendhunter.com/trends/salad-mix). The collaboration is essentially a fusion of two generations -- the rebellious and youthful spirit of the Stole Girlfriends Club customer and the hippy and airy vibe of 60s youth.

The unapologetic and "post-apocalyptic surfer" attitude of the New Zealand-based label coincides extremely well with the message of the Grateful Dead. From expected [co-branded logos on T-shirts](https://www.trendhunter.com/trends/uniqlo-x-babymonster) and clever lyrical references, paired up with grungy 60s graphics, to dancing skeleton socks and other accessories, the [musically-inspired streetwear](https://www.trendhunter.com/trends/blackpink-and-fragment) is definitely going to delight the psychedelic music lover and the artist who enjoys 60s graphics and illustrations.

Photo Credits: Stolen Girlfriend Club and Ssense

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 34% | Activity: 27% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Psychedelic Streetwear:** Opportunity for clothing brands to collaborate with iconic music bands and incorporate 60s graphics to create unique and nostalgic streetwear collections.
- **Fusion of Generations:** Opportunity to merge the rebellious spirit of youth with the nostalgic and airy vibe of past generations through fashion collaborations.
- **Musically-inspired Accessories:** Opportunity to create accessories such as dancing skeleton socks that cater to the needs of psychedelic music lovers and fans of 60s graphics.

### Where This Applies

- **Clothing:** Clothing brands can leverage music-inspired collaborations to attract customers seeking unique and nostalgic streetwear.
- **Fashion:** Fashion industry professionals can explore collaborations that combine the rebellious spirit of youth with the nostalgic and airy vibe of past generations.
- **Accessories:** Opportunity for accessory brands to create musically-inspired accessories that cater to the needs of psychedelic music lovers and fans of 60s graphics.

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