# 60s Beauty Editorials The ELLE Canada 'My Generation' Photoshoot Channels Big-Eyed Looks By Meghan Young | Published 2014-08-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/60s-beauty-editorial References: [fashiongonerogue](http://www.fashiongonerogue.com/elle-canada-spotlights-60s-makeup-trends-generation/) & [ellecanada](http://www.ellecanada.com/) The 'My Generation' photoshoot for the latest September 2014 issue of [ELLE Canada](https://www.trendhunter.com/trends/reversa-hydra-mineral-concentrate) is a great 60s beauty editorial. From the [mascara'd eyes](https://www.trendhunter.com/trends/eye-makeup-product) of Twiggy to the voluminous hair of Brigitte Bardot, the looks are full of retro glamor and [feminine playfulness](https://www.trendhunter.com/trends/contemporary-femininity). It is hard not to want to adopt these looks for one's own, especially during the fall season when fun layers reign. Shot by photographer Owen Bruce, the 60s beauty editorial was captured in studio so that the looks really have a chance to stand out. From simple and elegant to quirky and colorful, the 60s beauty editorial ranges in terms of generation-specific style. The looks were put together by makeup artist Sabrina Rinaldi who worked under the beauty direction of Katherine Flemming. Spider eyelashes and pastel lips were complemented by funky ponytails and thick bangs. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 72% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **60s Beauty Trends:** Companies can innovate by creating modern takes on popular 60s makeup and hairstyles. - **Retro Glamor Fashion:** Fashion companies could take inspiration from the 60s beauty editorial for their fashion collections. - **Studio Photography:** The photoshoot's success can motivate photography companies to do studio photoshoots that highlight their unique style. ### Where This Applies - **Cosmetics:** Cosmetic companies can explore creating new color collections based on 60s beauty trends. - **Fashion:** The fashion industry could explore incorporating 60s glamour into modern fashion designs. - **Photography:** The success of the photoshoot can inspire photography companies to do more studio photoshoots that highlight their unique style. ## Related on Trend Hunter - [Gen X Beauty Campaigns](https://www.trendhunter.com/trends/up-next-campaign.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md) - [Vintage-Inspired Dynamic Eyewear](https://www.trendhunter.com/trends/bru-eyewear-1.md) - [Curated Canadian Beauty Sets](https://www.trendhunter.com/trends/the-beauty-edit-vol-1.md) - [Empowering Cosmetics Campaigns](https://www.trendhunter.com/trends/lunar-new-year-2024.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md)