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# Celebratory Supercars
The Twin 600bhp BMW M3 Celebrates the 2010 Nurburgring

By Robyn Currie | Published 2010-05-26 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/600bhp-bmw-m3
References: [topgear](http://www.topgear.com/UK/car-news/g-power-m3-2010-05-25) & [bmw](http://www.bmw.com)

The two 600bhp [BMW](https://www.trendhunter.com/trends/m4-csl) [M3](https://www.trendhunter.com/trends/uno-minda) vehicles that were made to celebrate the company's win of the 2010 Nurburgring 24hr endurance race are two examples of automotive badassery.

These barely street-legal rides can go from 0 to 62 mph in just over four seconds, and top out at 199 mph. Master BMW tuner G-Power trimmed away a staggering 150kg from these vehicles, meaning that the 600bhp BMW M3s are ready to race and win.

**Implications** - In today's society, consumers are likely to invest in those products that reflect a personal aspect of their lives. Products that pay tribute to a particular holiday, organization or cause will likely influence individuals in a way that will benefit its creators.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 58% | Activity: 2% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Personalized Celebration Cars:** Creating personalized cars that reflect a specific event or achievement can appeal to consumers' desire for products that reflect their personal lives.
- **Street-legal Racing Cars:** Developing street-legal cars with high-performance capabilities can create disruptive innovation opportunities in the automotive industry.
- **Weight-reduction in Cars:** Investing in technology and design strategies that reduce the weight of cars can lead to improved performance and innovation in the automotive industry.

### Who This Affects Most

- **Automotive Industry:** The automotive industry can benefit from creating personalized and high-performance cars to appeal to consumers' desires.
- **Event Planning Industry:** The event planning industry can collaborate with car companies to create custom celebration cars for special events and occasions.
- **Advanced Materials Industry:** The advanced materials industry can develop lightweight materials and innovative designs to help reduce car weight and improve performance.

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