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# Fast-Acting Face Masks
'INSTAMUD' from GLAMGLOW is a Pore-Refining 60-Second Treatment

By Laura McQuarrie | Published 2018-05-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/60-second-treatment
References: [refinery29](https://www.refinery29.com/glamglow-instamud-60-second-pore-refining-treatment-review) & [glamglow](https://www.glamglow.com/product/15132/55751/shop-treatments/instamudtm-60-second-pore-refining-treatment)

Some of the top-selling clay and mud facial masks on the market take a considerable amount of time to firm on the face, but GLAMGLOW's new INSTAMUD mask is being introduced as a 60-second treatment.

The pore-refining product is formulated to get to work in a fraction of the time as most mainstream masks, and it boasts a purple-hued formula that quickly oxidizes on the face before it should be rinsed off. Consumers will recognize that the mask is working by the bubbles that form in less than a minute.

The new GLAMGLOW face treatment is made with a mix of both bentonite and kaolin clays, as well as witch hazel, aloe vera, licorice root, oat kernel extract and apple fruit extract.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 64% | Activity: 66% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Fast-acting Face Masks:** The rise of fast-acting face masks is disrupting the traditional, time-consuming skincare routine by providing quick and efficient results.
- **Quick Oxidization Formulas:** The development of quick oxidization formulas in face masks presents a disruptive innovation opportunity in the skincare industry by offering immediate visible effects on the skin.
- **Bubble Detection Technology:** The incorporation of bubble detection technology in face masks revolutionizes the way consumers can track the progress and effectiveness of their skincare treatments.

### Sectors Adopting This

- **Skincare:** The skincare industry can benefit from the introduction of fast-acting face masks, as they provide an innovative solution to meet the increasing demand for time-efficient skincare routines.
- **Cosmetics:** In the cosmetics industry, the development of quick oxidization formulas in face masks opens up new opportunities for creating innovative products that deliver instant visual changes to the skin.
- **Technology:** The incorporation of bubble detection technology in face masks showcases the potential for technological advancements in the beauty industry, presenting new possibilities for skincare monitoring and analysis.

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