# High-Quality Ready-to-Drink Cocktails The New 6 O’clock Gin Canned Cocktails Come in Two Varieties By Michael Hemsworth | Published 2020-01-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/6-oclock-gin References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2020/01/bristol-distiller-creates-low-abv-canned-gt/) & [6oclockgin](https://www.6oclockgin.com) These new 6 O’clock Gin canned cocktails have been launched by Bramley & Gage as a series of products that aim to balance convenience with a high-quality profile for consumers to appreciate. The cocktails come in two options including the classic London Dry Gin & Tonic, which features a [7% ABV](https://www.trendhunter.com/trends/fullstrength-cocktails) along with a premium flavor that's well-balanced and refined. The brand has also created the Light & Low option that contains just [50 calories per can](https://www.trendhunter.com/trends/this-is-skinny) and a low alcohol profile of just 0.8% ABV. The 6 O’clock Gin canned cocktails were posted by Founder and Head Distiller at Bramley & Gage Michael Kain who said, "Ever wanted a perfect, bartender-quality G&T while you’re at an event or concert, but one look at the corporate gin and stressed staff changes your mind? Now there is a solution. These G&Ts are hand-crafted by us to guarantee the strikingly smooth taste in the convenience of a can. Now there is no need to sacrifice quality or taste.” ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 43% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **High-quality Canned Cocktails:** The trend of creating canned cocktails with high-quality profiles offers opportunities for disrupted innovation in the food and beverage industry. - **Convenient Low-alcohol Beverages:** The trend of offering low-alcohol canned cocktails provides disruptive innovation opportunities for the alcoholic beverage industry as consumers become increasingly health-conscious. - **Premium Pre-mixed Cocktails:** The trend of producing premium pre-mixed cocktails gives the alcoholic beverage industry the chance to innovate and grow its consumer base. ### Where This Applies - **Alcoholic Beverage:** The alcoholic beverage industry has the opportunity to innovate by creating new canned cocktails that appeal to consumers who want high-quality, convenient drinks with low alcohol content. - **Food and Beverage Packaging:** Packaging companies can disrupt the food and beverage industry by producing eco-friendly and innovative packaging solutions for canned cocktails. - **Convenience Stores:** Convenience stores could benefit from these trends by offering a selection of premium ready-to-drink cocktails with low alcohol content for busy customers. ## Related on Trend Hunter - [Low-ABV Canned Cocktails](https://www.trendhunter.com/trends/tattersall-distilling-canned-cocktails.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Single-Serve Gin Cocktails](https://www.trendhunter.com/trends/gin-martini.md) - [Summery Canned Cocktails](https://www.trendhunter.com/trends/post-meridiem-spirits.md) - [Low-Alcohol Canned Cocktails](https://www.trendhunter.com/trends/edinburgh-gin-raspberry-collins.md) - [Mixology-Inspired Canned Gin Cocktails](https://www.trendhunter.com/trends/edinburgh-gin-cocktails.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md) - [Citrusy Canned Cocktails](https://www.trendhunter.com/trends/four-pillars-rare-dry-gin-tonic.md) - [High-ABV Premium Cocktails](https://www.trendhunter.com/trends/avenue-8.md)