# Social Media-Inspired Waters 6 7 Water is Exclusively Available on Gopuff By Michael Hemsworth | Published 2025-07-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/6-7-water References: [storebrands](https://storebrands.com/gopuff-taps-viral-trend-exclusive-launch-6-7-water) & [gopuff](https://www.gopuff.com)  6 7 Water is making its way to [Gopuff](https://www.trendhunter.com/trends/susosu-water1) as a range of canned purified waters that are perfect for satisfying burgeoning demand for drinks that are simple and refreshing. The product range was created by [Overtime Elite](https://www.trendhunter.com/trends/backtocollege-campaign) ([OTE](https://www.trendhunter.com/trends/ote-sparkling-water-machine)) basketball player Taylen Kinney and boasts purified water in 12-ounce cans that are easy for consumers to crack open and enjoy as an alternative to sparkling water and beyond. The drinks are named after the 6 7 trend on social media and are thus expected to resonate with Gen Z consumers. The beverages are available in the Philadelphia and New York City markets. Head of Marketing and Creative Partnerships at Gopuff Tyler Stewart spoke on 6 7 Water saying, "At Gopuff, we’ve seen how social trends can impact what our customers are craving. We’ve built a reputation as the go-to destination for discovering new, buzzworthy products at your fingertips. We’re excited to bring 6 7 Water, the latest trending product, straight to our customers’ doors." Image Credit: Gopuff ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 72% | Activity: 81% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Social Media-driven Product Launches:** Leveraging social media trends to drive product creation offers a unique avenue for brands to connect with digitally native audiences. - **Nostalgia-inspired Branding:** Utilizing popular social media trends as a foundation for branding strategies can create strong emotional connections with younger consumers. - **Shifting Preferences Towards Non-sparkling Purified Beverages:** Catering to the demand for simple, non-sparkling alternatives broadens beverage options in previously overlooked market segments. ### Industries Being Reshaped - **Social Media Marketing:** Integrating trending social media elements into product development allows marketing strategies to be more aligned with current consumer behaviors. - **Beverage Packaging:** Innovations in canned beverage packaging present opportunities for companies to appeal to convenience-focused consumer bases. - **Online Retail Platforms:** Collaborations with online convenience platforms can accelerate distribution and availability of trend-driven consumer products. ## Related on Trend Hunter - [Artful Alkaline Waters](https://www.trendhunter.com/trends/bored-thirsty.md) - [Rapid Water Deliveries](https://www.trendhunter.com/trends/susosu-water1.md) - [Gen Z Energy Seltzers](https://www.trendhunter.com/trends/gorgie-x-gopuff.md) - [Alkaline Sports Drink Waters](https://www.trendhunter.com/trends/gatorade-water.md) - [Health-Conscious Sparkling Beverages](https://www.trendhunter.com/trends/cloud-water-1.md) - [YouTuber-Backed Hydration Beverages](https://www.trendhunter.com/trends/prime-hydration.md) - [Potassium-Infused Electrolye Drinks](https://www.trendhunter.com/trends/wet-hydration-1.md) - [Exclusive Delivery Juices](https://www.trendhunter.com/trends/gopuff-x-pure-green-refreshers.md) - [Extra-Strong Sparkling Waters](https://www.trendhunter.com/trends/mtn-wtr.md)