# Glow-in-the-Dark Energy Shots 5-hour Energy Glow Motion Glows Under Black Light By Laura McQuarrie | Published 2025-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/5hour-energy-glow-motion References: [5hourenergy](https://5hourenergy.com/blogs/announcements/5-hour-energy%C2%AE-launches-glow-motion-a-fruity-new-flavor-with-a-bottle-that-glows-under-black-light) & [5hourenergy](https://5hourenergy.com/products/glow-motion-extra-strength-5-hour-energy-shots)  With longer daylight hours and a natural pull toward outdoor adventures, summer inspires people to pack more into their days—and 5-hour Energy Glow Motion is a quick, convenient energy shot that comes in a [compact glow-in-the-dark bottle](https://www.trendhunter.com/trends/glow-in-the-dark-water-bottle). The limited-time Glow Motion [Extra Strength 5-hour Energy shot](https://www.trendhunter.com/trends/energy-extra-strength) was created with Night Nation Run—the world’s first running music festival—and it features a sweet flavor to help runners and music lovers keep their energy levels high from day to night. 5-hour Energy shared findings from [Strava](https://www.trendhunter.com/trends/athletes-training-plan) that point to running clubs seeing a 59% increase in participation in 2024 and people being highly motivated to exercise, leading run clubs to become the new nightclub. This sugar-free energy shot delivers a dose of caffeine and vitamins with an electrifying fruity flavor. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 83% | Activity: 89% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Black-light-responsive Products:** Creating products that respond to black light can enhance experiential elements in events and social gatherings, drawing more engagement from participants. - **Festival-specific Consumables:** Developing consumables tailored for festivals and events can provide unique experiences that resonate with the specific themes and activities of the gatherings. - **Day-to-night Energy Solutions:** Providing energy solutions that seamlessly transition from day to night can address the growing consumer demand for products that support extended active lifestyles. ### Industries Being Reshaped - **Event-based Consumer Products:** As event culture continues to grow, there is a rise in demand for consumer products specifically designed to enhance the overall event experience. - **Outdoor Activity Gear and Accessories:** With increased participation in outdoor activities, the industry sees potential in innovating gear and accessories that cater to both functionality and entertainment. - **Health and Wellness Supplements:** The growing trend in health and wellness encourages innovation in supplements that not only meet nutritional needs but also provide unique sensory experiences. ## Related on Trend Hunter - [Smoothie-Like Energy Shots](https://www.trendhunter.com/trends/summer-smoothie-energy-shot.md) - [Time Change Energy Shots](https://www.trendhunter.com/trends/1hour-energy.md) - [Tropically Flavored Energy Shots](https://www.trendhunter.com/trends/extra-strength-5hour-energy.md) - [Candy-Flavored Energy Shots](https://www.trendhunter.com/trends/5hour-energy-tasty-caffeine.md) - [Nostalgic Energy Shots](https://www.trendhunter.com/trends/cotton-candy-flavor-5hour-energy.md) - [Tropical Flavored Energy Supplements](https://www.trendhunter.com/trends/tropical-flavored-energy-supplements.md) - [Spiced Fruit-Forward Energy Shots](https://www.trendhunter.com/trends/five-hour-energy.md) - [Summery Energy Shots](https://www.trendhunter.com/trends/5hour-energy-freezer-pop.md) - [Gamer-Focused Energy Shots](https://www.trendhunter.com/trends/5-hour-energy-1.md)