# Full-Sized Energy Refreshments These New 5-hour ENERGY Drinks Come in 16-Ounce Servings By Michael Hemsworth | Published 2024-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/5hour-energy-drinks References: [preparedfoods](https://www.preparedfoods.com/articles/129383-5-hour-energy-enhanced-flavors-updated-design) & [5hourenergy](https://5hourenergy.com/)  These new 5-hour ENERGY drinks have been announced by the brand as an update to its existing product lineup that's perfect for consumers seeking out a more substantial refreshment option to enjoy. The drinks come in a much larger 16-ounce serving size than compared to the brand's usual [shot-sized energy refreshments](https://www.trendhunter.com/trends/c4-performance-energy-shots). The drink also boasts an updated can that prioritizes a colorful profile, an enhanced logo and key attributes of the product front and center to help shoppers easily distinguish it from the competition. The new 5-hour ENERGY drinks come in two flavors including [Raspberry Razz and Rainbow Sherbet](https://www.trendhunter.com/trends/red-licorice-5hour-energy-shot), which are each formulated with 230mg of caffeine along with the brand's proprietary blend of vitamins and taurine. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 8% | Activity: 15% | Freshness: 25% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Large-format Energy Beverages:** This trend emphasizes the move towards larger, more substantial serving sizes for energy drinks, catering to consumers looking for longer-lasting effects. - **Enhanced Packaging Design:** The striking and colorful can design highlights a shift towards more visually appealing packaging to capture consumer attention on crowded shelves. - **Diversified Flavor Profiles:** The introduction of unique flavors like Raspberry Razz and Rainbow Sherbet showcases a trend towards offering more diverse and appealing taste options to attract a broader customer base. ### Who This Affects Most - **Beverage Industry:** The beverage industry is seeing a shift towards innovation in product size and packaging to meet evolving consumer demands for convenience and visual appeal. - **Health and Wellness:** Within the health and wellness sector, the focus on energy drinks formulated with vitamins and functional ingredients highlights a growing demand for multifunctional beverages. - **Marketing and Advertising:** In the marketing and advertising field, the emphasis on vibrant and differentiated packaging points to the importance of standout designs to influence consumer purchasing decisions. ## Related on Trend Hunter - [Energy Beverage Additions](https://www.trendhunter.com/trends/5-hour-energy.md) - [Candy-Flavored Energy Shots](https://www.trendhunter.com/trends/5hour-energy-tasty-caffeine.md) - [Smoothie-Like Energy Shots](https://www.trendhunter.com/trends/summer-smoothie-energy-shot.md) - [Gamer-Focused Energy Shots](https://www.trendhunter.com/trends/5-hour-energy-1.md) - [Summery Energy Shots](https://www.trendhunter.com/trends/5hour-energy-freezer-pop.md) - [Premium Energy Drink Flavors](https://www.trendhunter.com/trends/lucozade-alert-flavors.md) - [Tropically Flavored Energy Shots](https://www.trendhunter.com/trends/extra-strength-5hour-energy.md) - [Nostalgic Energy Shots](https://www.trendhunter.com/trends/cotton-candy-flavor-5hour-energy.md) - [Glow-in-the-Dark Energy Shots](https://www.trendhunter.com/trends/5hour-energy-glow-motion.md)