# Extra-Strength Energy Drinks This New 5-hour Energy Drink Comes in a 16-Ounce Serving By Michael Hemsworth | Published 2021-10-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/5hour-energy-drink References: [pennlive](https://www.pennlive.com/food/2021/10/5-hour-energy-launches-carbonated-version-in-a-16-ounce-can.html) & [5hourenergy](https://5hourenergy.com/) This new 5-hour Energy drink has been unveiled by the energy shot brand that's focused on providing consumers with a way to increase their energy level, while also quenching their thirst at the same time. The drink comes in 16-ounce serving sizes that contain [zero sugar](https://www.trendhunter.com/trends/new-red-bull-zero), and come in three carbonated flavor options including Berry, Watermelon and Grape. The drinks are positioned as a perfect alternative to other energy beverages on the market with a lighter flavor and better energy boosting attributes. COE and Founder Manoj Bhargava spoke on the new 5-hour Energy drink saying, "5-hour Energy is already a top-three energy brand, so the addition of the 16-oz carbonated beverage product is a natural progression. For the times when you’re tired and thirsty, our new carbonated beverage has a refreshing, lighter taste compared to [Red Bull](https://www.trendhunter.com/trends/red-bull-sugarfree-editions) and [Monster](https://www.trendhunter.com/trends/monster-energy-drink). Try it!" ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 38% | Activity: 47% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Carbonated Energy Drinks:** As consumers seek healthier energy drinks, offering low-sugar carbonated options with natural ingredients could disrupt traditional energy drink markets. - **Larger Energy Drink Servings:** Offering larger servings of energy drinks with improved energy boosting properties could attract consumers seeking long-lasting effects and added convenience. - **Flavor Innovation in Energy Drinks:** Introducing unique and creative flavor options in the energy drink market could draw in consumers looking for something new and exciting. ### Who This Affects Most - **Energy Drink Industry:** Offering innovative energy drink options can disrupt the traditional energy drink market and attract consumers seeking healthier, more natural options. - **Beverage Industry:** Innovative energy drink products and flavors can disrupt the traditional beverage market and capture consumers' interests by keeping up with changing consumer preferences and trends. - **Fitness and Health Industry:** These extra-strength energy drinks marketed as a healthier energy option with natural ingredients may appeal to consumers looking for healthy alternatives that can boost energy during workouts. ## Related on Trend Hunter - [Full-Sized Energy Refreshments](https://www.trendhunter.com/trends/5hour-energy-drinks.md) - [Energy Beverage Additions](https://www.trendhunter.com/trends/5-hour-energy.md) - [Smoothie-Like Energy Shots](https://www.trendhunter.com/trends/summer-smoothie-energy-shot.md) - [Candy-Flavored Energy Shots](https://www.trendhunter.com/trends/5hour-energy-tasty-caffeine.md) - [Gamer-Focused Energy Shots](https://www.trendhunter.com/trends/5-hour-energy-1.md) - [Spiced Fruit-Forward Energy Shots](https://www.trendhunter.com/trends/five-hour-energy.md) - [Glow-in-the-Dark Energy Shots](https://www.trendhunter.com/trends/5hour-energy-glow-motion.md) - [Tropically Flavored Energy Shots](https://www.trendhunter.com/trends/extra-strength-5hour-energy.md) - [Tropical Flavored Energy Supplements](https://www.trendhunter.com/trends/tropical-flavored-energy-supplements.md)