# Colossal Shopping Mall Cities 5+design Designs a Commercial Center That's a Mini Urban Centre By Kevin Young | Published 2012-06-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/5design References: [designboom](http://www.designboom.com/weblog/cat/9/view/21520/5-design-dragon-valley-retail-district.html) & [5plusdesign](http://www.5plusdesign.com/) Everyone complains that shopping malls aren't big enough but that won't be the case with the [Dragon Valley Retail District](https://www.trendhunter.com/trends/the-fairfax) by 5+Design as it will be a miniature city dedicated solely to shopping. This design is meant to be located in [Seoul, South Korea](https://www.trendhunter.com/trends/brand-experience-space), where shoppers can shop under hovering sky scrapers with 500,000 square meters of underground shopping space. This massive commercial area spans over ten city blocks linked together by bridges, landscaped plazas and beautified streets. The [shopping center stretches five kilometers](https://www.trendhunter.com/trends/linear-store) and is divided into three sections: high-end collections, sports stores and a university department store region. International practice 5+Design surrounds this shopping haven with dramatic water features, gardens, outdoor restaurants, public gathering spots and amphitheaters. Photo Credits: [designboom](http://www.designboom.com/weblog/cat/9/view/21520/5-design-dragon-valley-retail-district.html), [5plusdesign](http://www.5plusdesign.com/) ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 22% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Colossal Shopping Malls:** The trend of creating shopping malls that are miniature cities dedicated solely to shopping has become increasingly popular - **Underground Shopping Spaces:** The trend of incorporating underground shopping spaces, with over 500,000 square meters, to shopping malls is becoming more popular - **Integrated Shopping Centers:** The trend of combining high-end collections, sports stores, university department store regions and public gathering spots in one massive shopping center is the new industry standard ### Who This Affects Most - **Retail Industry:** The retail industry has the potential to revolutionize the way shopping is being done with the creation of massive integrated shopping centers - **Architecture and Engineering Industry:** As shopping centers become more elaborate, the architectural and engineering industry can continue to push the envelope on what is possible with these colossal shopping centers - **Real Estate Industry:** With the emergence of underground spaces, there is an opportunity for the real estate industry to tap into unused space and transform it into highly profitable sources of revenue ## Related on Trend Hunter - [Zen-Like Shopping Malls](https://www.trendhunter.com/trends/zenlike-shopping-mall.md) - [Balanced Retail Atmosphere](https://www.trendhunter.com/trends/capitamall-skyview.md) - [Futuristic Commerce Spaces](https://www.trendhunter.com/trends/deji-plaza-phase-ii.md) - [Rippled Glass Shopping Centers](https://www.trendhunter.com/trends/hanwha-galleria.md) - [Sculptural Mall Dreamscape](https://www.trendhunter.com/trends/unbounded-sanctuary.md) - [Glass Facade Shopping Centers](https://www.trendhunter.com/trends/harajuku-quest.md) - [Draped Plant-Design Shopping Centers](https://www.trendhunter.com/trends/calwer-passage.md) - [Elegant Grocery Shopping Spaces](https://www.trendhunter.com/trends/superhub.md) - [Dynamic Mall Rooftop Extensions](https://www.trendhunter.com/trends/skybowl.md)