# Early-Morning Product Drops PUMA's 5AM High Drops Rewards Runners During Training Season By Laura McQuarrie | Published 2025-04-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/5am-high-drops References: [fashionunited.uk](https://fashionunited.uk/news/fashion/puma-launches-5am-activations-to-spotlight-running-collection/2025041581099) & [about.puma](https://about.puma.com/en/newsroom/product-and-brand-news/2025/15-04-2025-rise-run-and-go-wild-5am-high-drops)  Boston, Las Vegas, New York, Mexico City, London and Tokyo are some of the cities where [PUMA](https://www.trendhunter.com/trends/go-wild-campaign) will be reaching runners with 5AM High Drops, timed to coincide with the sart of spring and marathon training season. Part of PUMA's Go Wild brand campaign, 5AM High Drops will give runners around the world the chance to pick up free pairs of the latest drops from the brand—like the [Deviate](https://www.trendhunter.com/trends/marathon-majors) NITRO 3, Forever Run and more. As such, 5AM High Drops makes the runner's high even more rewarding for those who venture out in the early morning. Interested runners will need to watch PUMA's participating local [Instagram](https://www.trendhunter.com/trends/cadbury-dairy-milk-watermelon-chocolate-block) channels at 5 am on the specified date and be among the first to get to a high drop location. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 84% | Activity: 77% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Related on Trend Hunter - [Marathon Season-Ready Footwear](https://www.trendhunter.com/trends/marathon-majors.md) - [Global Runner-Inspired Campaigns](https://www.trendhunter.com/trends/go-wild-campaign.md) - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Collaborative Running Collections](https://www.trendhunter.com/trends/running-collections.md) - [Marathon-Inspired NYC Pop-Ups](https://www.trendhunter.com/trends/bandit-x-asics.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Vibrantly Dynamic Running Shoes](https://www.trendhunter.com/trends/deviate-series.md) - [Running-Centric Brand Activations](https://www.trendhunter.com/trends/the-hackney-half.md)