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# Live Marriage Musical Performances
The 59th Grammy Awards Married Same Sex Couples on the Stage

By Malika Renee Butss | Published 2014-01-27 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/59th-grammy-awards
References: [youtube](http://www.youtube.com/watch?v=A6OVxPiZQDc) & [hollywoodreporter](http://www.hollywoodreporter.com/earshot/grammys-34-couples-wed-air-674131)

The 59th Grammy Awards was an extra special awards ceremony due to Macklemore’s extraordinary performance.

While on stage with Mary Lambert performing their hit single ‘Same Love,' engaged heterosexual and [same sex couples were married](https://www.trendhunter.com/trends/generation-love) right in the audience. Macklemore is a rising rap artist with a no-hate policy towards homophobia. As he explains in his single ‘Same Love,' people are people and they should be free to love and marry whoever they chose. Having all kinds of people from all sorts of sexual orientation get married during his performance truly portrayed the message he is trying to prove with his brilliant lyrics.

This act brought many to tears and the 59th Grammy Awards will go down in history due to this one performance and its immense act of love, selflessness, and unity.

Image Credit: YouTube

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 5% | Activity: 8% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral)

## Key Themes

### Key Themes Behind This Trend

- **Inclusive Musical Performances:** Musical performances that showcase inclusivity and aim to advocate for marginalized groups can create emotional connections with audiences and inspire positive social change.
- **Live Weddings During Performances:** Incorporating live weddings during musical performances can create memorable and meaningful experiences for both the couples and the audience.
- **Music as a Tool for Social Justice:** Musicians using their platform and lyrics to promote social justice causes such as same-sex marriage can effectively engage with audiences and influence cultural conversations.

### Where This Applies

- **Music Entertainment:** Music entertainment companies can incorporate more inclusive and socially-conscious performances into their offerings to attract socially-aware audiences.
- **Wedding Industry:** The wedding industry can expand their services to include live weddings during musical performances, offering a unique and memorable experience for couples and their guests.
- **LGBTQ+ Advocacy Organizations:** Advocacy organizations that focus on LGBTQ+ rights can partner with musicians who promote their causes to generate wider awareness and support for their advocacy campaigns.

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