# $59,000 Exercise Bikes The Hypoxi Trainer S120 is a “Wind Tunnel” Workout Bike By Shelby Lee Walsh | Published 2009-06-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/59000-exercise-bikes-the-hypoxi-trainer-s120 References: [bornrich.org](http://www.bornrich.org/entry/skinny-cheryl-cole-spends-36k-on-a-wind-tunnel-exercise-bike/) Exercise bikes can get expensive, but nothing compares to this £36,000 ($59,000) “wind tunnel” exercise bike. The Girls Aloud star Cheryl Cole has purchased the Hypoxi Trainer S120 from Harrods. The Hypoxi Trainer is on the cutting edge of exercise, complete with an ergo meter and fully adjustable seating. Perhaps Cheryl Cole is getting fit prior to her stint as a judge on the upcoming season of “The X Factor” which starts in August. I think she has a pretty nice body already (no need to brag about it). ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 49% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Expensive Exercise Bikes:** The rise of high-end exercise bikes that offer advanced features and technology for a premium workout experience. - **Cutting-edge Fitness Equipment:** The development of innovative exercise machines such as the Hypoxi Trainer S120 that incorporate advanced ergonomics and adjustable features. - **Celebrity Fitness Endorsements:** The trend of celebrities purchasing and promoting luxury exercise equipment, influencing consumer preferences in the fitness industry. ### Sectors Adopting This - **Fitness Equipment Manufacturing:** Manufacturers of exercise bikes and fitness equipment can capitalize on the growing demand for high-end and technologically advanced products. - **Fitness Studios and Gyms:** Fitness studios and gyms can incorporate cutting-edge exercise machines like the Hypoxi Trainer S120 to attract customers seeking premium workout experiences. - **Luxury Retail:** Luxury retailers can target affluent consumers looking to purchase high-end exercise equipment endorsed by celebrities like Cheryl Cole. ## Related on Trend Hunter - [Industrial At-Home Exercise Bikes](https://www.trendhunter.com/trends/athome-spin-bike.md) - [Productivity-Supporting Exercise Bikes](https://www.trendhunter.com/trends/acer-ekinekt-bd-3.md) - [Total Connected Fitness Systems](https://www.trendhunter.com/trends/myx-ii-plus-exercise-bike.md) - [AI-Powered Exercise Bikes](https://www.trendhunter.com/trends/carol-bike.md) - [Luxury British E-Bikes](https://www.trendhunter.com/trends/extreme-600.md) - [Ultra-Luxury E-Mountain Bikes](https://www.trendhunter.com/trends/trek-fuel-exe.md) - [Stylish Space-Saving Exercise Bikes](https://www.trendhunter.com/trends/theo-exercise-bike.md) - [Metaverse-Ready Exercise Bikes](https://www.trendhunter.com/trends/dets-bike-pro.md) - [Comfort-Focused Stationary Bicycle Designs](https://www.trendhunter.com/trends/fit-bike-s.md)