# Ultra-Large Automotive Displays LG Display Unveiled the 57-inch Pillar-to-Pillar LCD at CES 2024 By Laura McQuarrie | Published 2024-01-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/57inch-pillartopillar-lcd References: [media.newswire](https://media.newswire.ca/forefrontmedianews.html?rkey=20240109CN05999&filter=20509) & [news.lgdisplay](https://news.lgdisplay.com/en/2024/01/lg-display-unveils-automotive-display-solutions-optimized-for-sdvs-at-ces-2024/)  [LG Display](https://www.trendhunter.com/trends/lg-displays) unveiled the world's largest automotive display, the 57-inch Pillar-to-Pillar LCD, at CES 2024. This ultra-large automotive display solution taps into "screenification," a concept that recognizes the recent increase in the size and number of automotive displays that give drivers and passengers control over a wide range of functions. The 57-inch P2P LCD covers the entire dashboard from the driver's seat to the front passenger's seat. Alongside this record-breaking Consumer Electronics Show automotive display innovation, LG Display also unveiled the [largest slidable panel](https://www.trendhunter.com/trends/stretchable-display), the 32-inch Slidable OLED, for the first time. LG Display also introduced three concept cars to convey its vision for the future of mobility, each with a unique automotive display solution optimized for each stage of the development of [Software Defined Vehicles](https://www.trendhunter.com/trends/consolidated-computing-platform) (SDVs): Shift, Evolution and Beyond. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 30% | Activity: 46% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Screenification of Automotive Displays:** The increase in the size and number of automotive displays opens up opportunities for innovative screen solutions that enhance driver and passenger experiences. - **Ultra-large Automotive Display Solutions:** The unveiling of the record-breaking 57-inch Pillar-to-Pillar LCD at CES 2024 showcases the potential for larger display solutions in the automotive industry. - **Optimized Automotive Display for Software Defined Vehicles:** With the introduction of concept cars featuring unique automotive display solutions for different stages of Software Defined Vehicles, the industry can explore tailored displays that align with technological advancements. ### Industries Being Reshaped - **Automotive Technology:** The automotive technology industry can explore new opportunities in creating and implementing larger, more immersive display solutions for vehicles. - **Consumer Electronics:** The consumer electronics industry can capitalize on the trend of screenification in automotive displays by developing innovative screen technologies specifically designed for vehicles. - **Software Development:** The software development industry can tap into the potential of optimized automotive display solutions for Software Defined Vehicles, aligning software advancements with display capabilities. ## Related on Trend Hunter - [AI-Powered In-Vehicle Solutions](https://www.trendhunter.com/trends/aipowered-invehicle-solutions.md) - [Groundbreaking Oled Display Advancements](https://www.trendhunter.com/trends/lg-displays.md) - [Self-Driving Vehicle Cockpit Designs](https://www.trendhunter.com/trends/samsung-display-digital-cockpit.md) - [Innovative Smart Cockpit Designs](https://www.trendhunter.com/trends/smart-cockpit.md) - [Multimedia Smart Cockpit Technologies](https://www.trendhunter.com/trends/smart-cockpit-technology.md) - [97-Inch Flat Screen TVs](https://www.trendhunter.com/trends/97inch-g2.md) - [Cinematic Car Cabin Displays](https://www.trendhunter.com/trends/bmw-theatre-screen.md) - [Cutting-Edge Display Technologies](https://www.trendhunter.com/trends/cuttingedge-display-technologies.md) - [Panoramic Automotive Cockpits](https://www.trendhunter.com/trends/automotive-cockpit.md)