# Festive Fortune-Themed Sneakers New Balance Launches New Celebratory 574 Sneaker Models By Amy Duong | Published 2021-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/574-sneaker-model References: [hypebeast](https://hypebeast.com/2021/3/new-balance-574-chinese-new-year-release-info) With [Lunar New Year](https://www.trendhunter.com/trends/atmos-x-new-balance) just passing a few weeks ago, [New Balance](https://www.trendhunter.com/trends/991-sneaker-3) continues to celebrate with new iterations of the 473 sneaker model. Offering new colorways of the shoe, it celebrates the [Year of the Ox](https://www.trendhunter.com/trends/year-of-the-snake) and boasts hues of black, red, and gold for a festive nod. The first colorway boasts red throughout the upper and has black details at the N logo by the midfoot. This is trimmed with gold detailing and rounded our with a black heel tab, golden branding details, and speckled black accents throughout the midfoot. The second colorway boasts a black base foundation and has red accents throughout and gold trimming around the midfoot logo similar to the previous option. Image Credit: New Balance ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 45% | Activity: 25% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Festive Footwear:** Opportunity to create new celebratory sneaker models for various cultural and holiday occasions. - **Colorway Iterations:** Opportunity to release new colorways of popular sneaker models for collector and fashion audiences. - **Limited Edition Releases:** Opportunity to create hype and drive sales through limited edition releases of popular sneaker models for special events. ### Sectors Adopting This - **Fashion:** Fashion brands can tap into the sneaker market and release various limited edition models which can create buzz among consumers. - **Sports Apparel:** Sports apparel companies can release specialized sneaker models for players and teams which can become popular among fans and generate revenue. - **Streetwear:** Streetwear brands can create limited edition sneakers based on pop culture and hype to appeal to their target audience in unique ways. ## Related on Trend Hunter - [Festive New Year-Inspired Sneakers](https://www.trendhunter.com/trends/991-sneaker-3.md) - [Celebratory New Year Sneakers](https://www.trendhunter.com/trends/new-balance-610.md) - [Lunar New Year Sneakers](https://www.trendhunter.com/trends/year-of-the-snake-sneakers.md) - [Lunar Festivity-Inspired Embroidered Shoes](https://www.trendhunter.com/trends/air-force-1-low-6.md) - [Festive Lunar New Year Sneakers](https://www.trendhunter.com/trends/skechers-street-uno-year-of-the-dragon.md) - [Lunar New Year Packs](https://www.trendhunter.com/trends/atmos-x-new-balance.md) - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md) - [Festive Vibrant Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-1.md) - [Lunar New Year-Celebrating Shoes](https://www.trendhunter.com/trends/vibram-fivefingers-year-of-the-horse.md)