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# Football-Themed Flight Promotions
HEINZ Offers 57 cent Flight Changes for Super Bowl Fans

By Grace Mahas | Published 2020-01-20 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/57-cent-flight-change
References: [heinz57flightchange](https://www.heinz57flightchange.com/) & [heinz57flightchange](https://www.heinz57flightchange.com/)

With the [Super Bowl](https://www.trendhunter.com/trends/super-bowl-lix) around the corner, [HEINZ](https://www.trendhunter.com/trends/heinz-57-line) will be offering 57 cent flight change fees for Miami-bound flights as many diehard football fans already booked their flight to Miami *before* the final teams were determined. For fans that are left without a team in the running and an average fee of $200 to reroute their Miami-bound flights, they can now get some compensation through HEINZ's promotion.

"HEINZ has been adding the goodness to any moment, big or small, for decades,” said Dalia Adler, brand building lead, HEINZ. “There’s a feeling you get when you spot a bottle of Heinz—that things are looking up — and we’re excited to continue being a brand that Americans and football fans alike can always count on, even during playoff season.

Disappointed fans can visit the www.Heinz57FlightChange.com and upload a picture of their existing flight to Miami -- booked before January 2020. Fans will be able to re-route their flight to the destination of their choice for only 57 cents.

Image Credit: Heinz

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 22% | Activity: 35% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### Key Themes Behind This Trend

- **Football-themed Flight Promotions:** Heinz offers discounted flight change fees for fans attending the Super Bowl in Miami.
- **Fan Compensation Programs:** Brands are finding innovative ways to compensate disappointed fans during major events.
- **Personalized Flight Services:** Companies are allowing customers to easily change their flight destinations for minimal fees.

### Where This Applies

- **Food and Beverage:** HEINZ, a food and beverage brand, leverages the Super Bowl to offer unique promotions to football fans.
- **Travel and Tourism:** The airline industry is exploring new ways to cater to the needs of football fans, particularly during major events like the Super Bowl.
- **Marketing and Advertising:** Brands are using customized promotions and compensations to build brand loyalty and engage with their target audiences.

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