# Ambient Illumination OLED TVs The Philips 901F 55-Inch TV Optimizes the Living Room By Michael Hemsworth | Published 2016-09-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/55inch-tv References: [homecrux](http://www.homecrux.com/2016/09/02/51365/philips-unveils-first-55-oled-tv-built-ambient-lights.html) & [philips](http://www.philips.com) Despite a rise in popularity of content streaming on tablets and smartphones, the living room remains the place to enjoy content, so the [Philips](https://www.trendhunter.com/trends/philips-roku-tvs) 901F 55-inch TV is designed to make things more immersive. Outfitted with a series of [built-in LED strips](https://www.trendhunter.com/trends/lg-micro-rgb) on the rear perimeter, the Philips 901F TV will illuminate the area behind the unit to be in line with the picture on the screen. This allows the experience to be more vivid, experiential and inviting for those that are itching to get further into the content. The Philips 901F 55-inch TV features a stunning [OLED display](https://www.trendhunter.com/trends/lg-w6-wallpaper-tv) as well as a Perfect Pixel Ultra HD engine. One of the best features of the Philips 901F OLED TV is that if the content being played isn't 4K, the unit will automatically upscale it to be as crisp as possible. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 18% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Ambient Illumination Tvs:** Opportunity for TV manufacturers to incorporate built-in LED strips to enhance the immersive experience and create a standout product in the market. - **Automatic Content Upscaling:** Opportunity to create technology that can automatically upscale non-4K content to improve the viewing experience and attract consumers who want the best picture quality. - **OLED Displays:** Opportunity for TV manufacturers to integrate OLED displays in their products for enhanced picture quality and visual appeal. ### Industries Being Reshaped - **Consumer Electronics:** The consumer electronics industry can benefit from incorporating ambient illumination and automatic content upscaling technology in products to cater to high-end customers who want the best viewing experience. - **Home Entertainment:** The home entertainment industry can benefit from incorporating ambient illumination and automatic content upscaling technology in products to create immersive experiences and attract more consumers. - **Display Technology:** Display technology companies can benefit from investing in OLED technology to provide high-quality displays for TV manufacturers and other clients in various industries. ## Related on Trend Hunter - [Collaboration Ambient Illumination TVs](https://www.trendhunter.com/trends/philips-roku-tvs.md) - [Transparent OLED Premium Televisions](https://www.trendhunter.com/trends/signature-oled-t-smart-tv.md) - [Opulent Oversized OLED TVs](https://www.trendhunter.com/trends/bang-olufsen-beovision-harmony1.md) - [Next-Generation TV Models](https://www.trendhunter.com/trends/oled-shelf-concept.md) - [Immersive Imaginative TV Models](https://www.trendhunter.com/trends/lg-magnit-active-micro-led-tv.md) - [Groundbreaking Glare-Free TVs](https://www.trendhunter.com/trends/samsung-s95d-qdoled-tv.md) - [Optimized Dimming Televisions](https://www.trendhunter.com/trends/tcl-qm891g.md) - [QLED eCommerce Brand TVs](https://www.trendhunter.com/trends/amazon-fire-tv-omni-qled-series.md) - [Artistically Enhanced TVs](https://www.trendhunter.com/trends/stylish-tv.md)