# Rebellious Spring Fashion See Skeleton Masks in the 55DSL Spring/Summer 2010 Line Ads By Luisa Amanda Gomes | Published 2010-02-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/55dsl-spring-summer-2010 References: [thefashionisto](http://thefashionisto.com/blog/2010/02/55dsl-spring-2010-campaignlookbook-matteo-martari/?utm_source=twitterfeed&utm_medium=twitter) & [55dsl](http://www.55dsl.com/home) The 55DSL Spring/Summer 2010 line features model Matteo Martari getting crazy as the weather gets warmer. The 55DSL line captures the essence of typical youth with its use of [bright colors](https://www.trendhunter.com/trends/vowels-1), as does its chosen model. Following the hottie on a [lively spring day](https://www.trendhunter.com/trends/transition-collection) as he’s sporting the latest of 55DSL, we get to check him out giving [piggy back rides](https://www.trendhunter.com/trends/at-the-edge-of-time), splashing in water fountains, wearing scary masks and all that other rebellious, extreme stuff that young kids usually do. I’m definitely looking forward to spring now. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 77% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Bright Colors:** Disruptive innovation opportunity: Develop bold and vibrant products that appeal to the younger demographic. - **Rebellious Fashion:** Disruptive innovation opportunity: Create edgy and daring clothing lines that cater to the rebellious nature of youth. - **Youth Lifestyle:** Disruptive innovation opportunity: Design products and experiences that capture the energy and vitality of youth. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Integrate technology and fashion to create interactive and dynamic clothing options. - **Youth Culture:** Disruptive innovation opportunity: Develop platforms and services that connect young people and foster a sense of community. - **Advertising:** Disruptive innovation opportunity: Utilize innovative and unconventional marketing strategies to reach and engage with the youth market. ## Related on Trend Hunter - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Bright Timeless Spring Series](https://www.trendhunter.com/trends/rudsak-spring-2024-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)