# $55 Million Necklaces The Mouawad L’Incomparable Necklace is the World's Most Expensive By Malika Renee Butss | Published 2013-12-05 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/55-million-neck-jewelry-the-mouawad-lincomparable-necklace-is-sure-to-break References: [luxurytopics](http://www.luxurytopics.com/Jewellry/mouwad-most-expensive-necklace) & [mouawad](http://www.mouawad.com/jewelry-collection/incomparable-102.aspx) Three time Guinness World Record holding brand Mouawad is at it again to claim another record with the Mouawad L’Incomparable Diamond Necklace. Attached to this [extravagant piece of jewelry](https://www.trendhunter.com/trends/shapes-of-extraleganza) is the world's largest and most valuable diamond. When Mouwad first entered the Guinness Book of World Records it was for the achievement of the most expensive single pear-shaped diamond in 1990. 23 years later, this record holding brand has still got it. The Mouawad L’Incomparable weighs in at a robust 407.48 carats and is valued to be $55 million. Ironically, when this [gorgeous gem](https://www.trendhunter.com/trends/treasure-island) was founded in 1980, it was believed to be worthless. Now, some may need to smash a thousand piggy banks to come up with the loot for this [pretty neck piece](https://www.trendhunter.com/trends/full-heart-love-link-necklace). ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 60% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Expensive Jewelry:** Disruptive innovation opportunity: Create affordable luxury jewelry that appeals to a wider market. - **Record-breaking Diamonds:** Disruptive innovation opportunity: Develop new techniques for diamond cutting and polishing to create even larger and more valuable stones. - **Changing Perceptions of Value:** Disruptive innovation opportunity: Challenge traditional notions of value by promoting unique and unconventional materials in jewelry design. ### Where This Applies - **Luxury Goods:** Disruptive innovation opportunity: Integrate technology into luxury goods to enhance their value and appeal to tech-savvy consumers. - **Diamond Mining and Trading:** Disruptive innovation opportunity: Use advanced data analytics and artificial intelligence to optimize diamond mining and trading processes. - **Artificial Jewelry:** Disruptive innovation opportunity: Develop high-quality artificial jewelry that closely resembles real gemstones at a fraction of the cost. ## Related on Trend Hunter - [Limited-Edition Luxury Necklaces](https://www.trendhunter.com/trends/dior-necklace.md) - [Luxe Diamond Watch Cases](https://www.trendhunter.com/trends/golden-concept.md) - [Prestigious Holiday Surprises](https://www.trendhunter.com/trends/prestigious-holiday-surprises.md) - [Ultra-Luxurious Pet Collars](https://www.trendhunter.com/trends/pet-jewelry1.md) - [High-End Organic Statement Jewelry](https://www.trendhunter.com/trends/s-carter-designs.md) - [South Korean Diamond Capsules](https://www.trendhunter.com/trends/lotte-world-tower.md) - [High-End Jewelry Collections](https://www.trendhunter.com/trends/pure-v.md) - [Delicate Jewelry Designs](https://www.trendhunter.com/trends/alhambra-collection.md) - [Ultra-Extravagant Jewelry Capsules](https://www.trendhunter.com/trends/treasure-island.md)