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# Diamond Filtered Vodka
Â£540,000 A Bottle

By Cowbag | Published 2007-04-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/540000-a-bottle-jewelled-encrusted-diamond-filtered-vodka
References: [divavodka](http://www.divavodka.com)

Diva Vodka is triple distilled, filtered through Nordic birch charcoal to purify then passed through a sand of crushed diamonds and gems.

Now this is the bit I love - adorning each bottle is an intense column of [Cubic Zirconia gems](https://www.trendhunter.com/trends/tequila-diamond), they even make special edition bottles to order with the CZ gems of your choice. However, its DIVA bespoke which I really love and indeed dream of; Diva Loves You is an example and priced from £2,000 to £540,000 depending on your choice of jewels.

Being from the UK the best bit is this ultimate idea in [luxury vodka](https://www.trendhunter.com/trends/zarova-vodka) [comes from Scotland](https://www.trendhunter.com/trends/glen-grant-distillery) - which makes me love it even more.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 88% | Activity: 94% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Liquor:** Opportunity to innovate in the high-end alcohol market by incorporating unique and luxurious elements such as precious gems.
- **Customizable Bottles:** Disruptive innovation opportunity to create personalized liquor bottles with customizable gem arrangements catering to the individual tastes of customers.
- **Diamond Filtration:** Introducing diamond filtration as a unique selling point in the liquor industry to appeal to customers interested in purity and luxury.

### Where This Applies

- **Alcohol:** Innovative ideas such as diamond filtration and customizable bottles can create a distinct brand differentiation in a highly competitive alcohol market to target a high-end, luxury-seeking audience.
- **Jewelry:** Collaborations between liquor brands and jewelry companies can lead to new revenue streams and marketing opportunities by offering unique, limited-edition bottles adorned with precious gems.
- **Luxury Goods:** Opportunities to expand and disrupt the luxury goods industry by combining unique elements such as precious gems with traditional high-end products like alcohol to target a niche market of luxury consumers.

## Related on Trend Hunter

- [Bong-Shaped Vodka Bottles](https://www.trendhunter.com/trends/illadelph-vodka.md)
- [Diamond Rye Vodkas](https://www.trendhunter.com/trends/belvedere-10.md)
- [Diamond-Encrusted Martini Glasses](https://www.trendhunter.com/trends/marrow-martini.md)
- [Fashion-Branded Vodka Packaging](https://www.trendhunter.com/trends/crystal-head-vodka-x-joshua-kane.md)
- [Refined Canadian Vodkas](https://www.trendhunter.com/trends/dillons-vodka.md)
- [Ultra-Distilled Premium Vodkas](https://www.trendhunter.com/trends/lex-by-nemiroff.md)
- [Exclusive Japanese Restaurant Vodkas](https://www.trendhunter.com/trends/sexy-fish-vodka.md)
- [Saffron-Infused Vodkas](https://www.trendhunter.com/trends/smoke-lab-vodka.md)
- [Luxury Heritage-Driven Vodkas](https://www.trendhunter.com/trends/zarova-vodka.md)