# Flavored Birch Water 52 North's Birch Sap Water Comes in Flavors Like Raspberry and Mint By Laura McQuarrie | Published 2015-12-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/52-north References: [52north](http://52north.ca/) While birch tree sap water has been consumed in some parts of the world for centuries, alternative water brands like 52 North are now just beginning to come into the spotlight. 52 North acquires its non-GMO organic birch water from the forests of British Columbia, Canada. The water comes in a convenient eco-friendly pouch that's perfectly suited to delivering hydration on the go. The idea of drinking birch sap water is novel to many consumers, but 52 North takes flavoring a step further by offering varieties that taste link mint or raspberry. In addition to being flavorful, the beverages are rich in potassium, zinc, magnesium and natural electrolytes. The composition of these natural drinks are said to have the power to lower cholesterol, fortify the immune system and contribute to anti-aging with its antioxidant contents. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 56% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Birch Water Consumption:** Growing interest in birch water as a healthy and flavorful alternative to traditional water sources presents an opportunity for disruptive innovation in the beverage industry. - **Flavored Water:** Innovative flavored options for birch water, such as raspberry and mint, demonstrate a trend towards experimentation with new and unique flavor combinations in the beverage market. - **All-natural Beverages:** Increased demand for all-natural, plant-based drinks like birch water presents an opportunity for the development of new products in the health food and wellness industries. ### Who This Affects Most - **Beverage Industry:** The growing popularity of birch water as a functional, flavorful alternative to traditional water sources presents opportunities for innovation in the beverage industry through the development of new and unique products. - **Health Food Industry:** The all-natural and health benefits of birch water present a unique opportunity for innovation in the health food industry, with the development of new plant-based beverages that offer similar benefits. - **Wellness Industry:** The nutrient-rich content of birch water and its potential health benefits present opportunities for innovation in the wellness industry through the development of products that promote health from the inside out. ## Related on Trend Hunter - [Peach-Flavored Sparkling Waters](https://www.trendhunter.com/trends/the-peach-one.md) - [Maple Water Hydrators](https://www.trendhunter.com/trends/maple-3.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Juicy Vanilla Sparkling Waters](https://www.trendhunter.com/trends/aura-bora-sparkling-water.md) - [Pine-Flavored Soft Drinks](https://www.trendhunter.com/trends/zirbe.md) - [Asian-Inspired Sparkling Waters](https://www.trendhunter.com/trends/genki-forest.md) - [Zesty Cherry Sparkling Waters](https://www.trendhunter.com/trends/cherry-key-lime.md) - [Child-Friendly Sparkling Waters](https://www.trendhunter.com/trends/jamu-wild-water.md) - [Vitamin-Enriched Sparkling Waters](https://www.trendhunter.com/trends/radnor-spring.md)