# 1950s Vintage Style Photography Vanity Fair Celebrates the 1950s with a Nostalgic Lookbook By Vasiliki Marapas | Published 2013-09-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/50s-vintage-photography References: [vanityfair](http://www.vanityfair.com/style/2013/09/photos-1950s-look-book-pinup-bombshell) & [news.frrole](http://news.frrole.com/o/the-nifty-50s-from-the-hollywood-pinup--vanityfair-new-york) Vanity Fair Magazine is paying tribute to fashion from each decade with a series of new VF100 Lookbooks, such as ‘The Nifty 50s’ lookbook featuring [50s vintage photography](https://www.trendhunter.com/trends/nikons-vintage-popup-diner). Vanity Fair pays homage to a variety of different looks from the blonde to the Nuclear family housewife. No 50s look is left unexplored with these [nostalgic, mostly black and white photos](https://www.trendhunter.com/trends/retrova). For example, the Greaser look that was made iconic in John Travolta’s portrayal of Danny Zuko in Grease, is featured with a shot of a rebellious youth mugging for the camera. And where would the 1950s be without the beloved Marilyn Monroe? The sex goddess of the 50s slides under the ‘Hollywood Beauty’ category, with a sensual shot of the late actress dabbing some perfume. The voluptuous Bettie Page also gets a mention for her famous [Pin-Up girl look](https://www.trendhunter.com/trends/lillys-vintage-vault) that battled the 1950s conservatism. All these looks and more can be found in ‘The Nifty 1950s’ Vanity Fair collection Lookbook. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 87% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Vintage-inspired Photography:** Opportunities for photographers to innovate with modern takes on vintage fashion photography. - **Decade-based Fashion Tributes:** Opportunities for fashion brands to capitalize on nostalgia by paying tribute to fashion from previous decades in their marketing materials. - **Reviving Iconic Looks:** Opportunities for beauty and hair brands to revive and modernize iconic looks from past decades for a new generation. ### Who This Affects Most - **Photography:** With an increased interest and appreciation for vintage-inspired photography, photographers who specialize in this style may experience a surge in demand. - **Fashion:** Fashion brands can create successful marketing campaigns by tapping into nostalgia and paying tribute to fashion from previous decades, such as the 1950s. - **Beauty/hair:** Beauty and hair brands have the opportunity to revive and modernize iconic beauty looks from past decades, such as the Marilyn Monroe or Bettie Page look, for a new generation. ## Related on Trend Hunter - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Centennial Fashion Capsule](https://www.trendhunter.com/trends/farah-archive-collection.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Retro Doll-Themed Cameras](https://www.trendhunter.com/trends/barbie-film-camera.md) - [Fashion-Inspired Amber Fragrances](https://www.trendhunter.com/trends/dior-new-look.md) - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md) - [50s-Style Espresso Blends](https://www.trendhunter.com/trends/first-espresso.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Limited-Edition Nightclub Prints](https://www.trendhunter.com/trends/studio-54.md)