# Luxurious Gold-Infused Beverages Customers Will Expect the Best with a $500 Milkshake on This Menu By Nicole Ballantyne-Choo | Published 2013-11-15 | Updated 2013-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/500-milkshake References: [incrediblethings](http://www.incrediblethings.com/food/the-500-milkshake/) & [thrillist](http://www.thrillist.com/drink/nation/a-500-boozy-milkshake-fit-for-scrooge-mcduck) On November 22nd a new cocktail bar in LA called The Powder Room will awe crowds with a $500 milkshake. Although the shake hasn't been created yet, the price alone will let people know it won’t be your average milkshake. This new concoction is supposed to be made up of [edible gold leaf](https://www.trendhunter.com/trends/24k-chocolate-fondue), the finest Belgian chocolates and a [variety of liqueurs](https://www.trendhunter.com/trends/laceys-vodkashake), however it’s hard to imagine that there’s hundreds of dollars worth of alcohol and chocolate in one glass. My guess is a huge amount of the price has to do with the $190 [Swarovski](https://www.trendhunter.com/trends/swarovski-x-47-x-mlb) Nirvana Mountain Ring included. If just one milkshake is going to cost $500, it leaves people to wonder just how much other items on the menu will be—you probably shouldn’t take someone here for a first date unless you’re sure you can afford it! ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 20% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Luxurious Beverages:** Opportunity for innovative and high-end beverage creations, incorporating unique and expensive ingredients like edible gold leaf and premium liqueurs. - **Premium Experiences:** Growing demand for extravagant and exclusive dining experiences that offer luxury and opulence, attracting high-end clientele. - **Excessive Pricing:** Emerging trend of setting exorbitant prices for food and beverages, targeting affluent customers who seek extravagant and exclusive products. ### Where This Applies - **Hospitality:** Opportunity for luxury bars and restaurants to create unique and upscale beverage offerings to cater to affluent customers seeking premium experiences. - **Jewelry:** Potential collaboration opportunities for jewelry brands to create special edition accessories for upscale food and beverage establishments that offer luxurious experiences. - **Fine Dining:** Rise in demand for fine dining experiences that go beyond traditional cuisine, providing opportunities for restaurants to create high-priced menu items, offering customers a taste of indulgence. ## Related on Trend Hunter - [Fashionista-Crafted Banana Shakes](https://www.trendhunter.com/trends/banana-cream-shake.md) - [$150 RTD Cocktails](https://www.trendhunter.com/trends/150-rtd-cocktail.md) - [Diamond-Encrusted Martini Glasses](https://www.trendhunter.com/trends/marrow-martini.md) - [QSR-Produced Milkshake Menus](https://www.trendhunter.com/trends/shake-shack-7.md) - [Accessible Dubai-Style Chocolates](https://www.trendhunter.com/trends/dubaistyle-chocolate-bar.md) - [Cafe-Inspired Milkshakes](https://www.trendhunter.com/trends/shake-shack-shakes.md) - [Pricey Waffle Cone Shots](https://www.trendhunter.com/trends/waffle-cone-shot.md) - [$1000 Bourbon Cocktails](https://www.trendhunter.com/trends/worlds-most-expensive-bloody-mary.md) - [Handcrafted Chocolate-Packed Shakes](https://www.trendhunter.com/trends/milkshake-factory.md)