# Sensual Steeped Blends Warm Up Your Evening of Reading with 50 Shades of Earl Grey Tea By Elise Ying-Hei Ho | Published 2012-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/50-shades-of-earl-grey References: [incrediblethings](http://www.incrediblethings.com/food/tea-sexy-time-50-shades-of-earl-grey/) & [adagio](http://www.adagio.com/signature_blend/blend.html?blend=25331&SID=99cf56b35f85aee70264971337bb0636) If you love curling up with a hot cup of tea while enjoying your favorite novel and you just so happen to be a Fifty Shades of Grey fan, you'll love the '50 Shades of Earl Grey' tea collection. Created and blended by tea and [erotic fiction enthusiast](https://www.trendhunter.com/trends/chocolate-romance-collection) Eleanor Justice, the 50 Shades of Earl Grey teas are being sold on Adagio in 3-ounce pouches and 6-ounce tins. If you're not an Earl Gray fan, [50 Shades of Green tea](https://www.trendhunter.com/trends/wicked-for-good-matcha-collection) is also available, although the latter is caffeinated. Eleanor Justice adds a little personal flair to the collection and teases fans and tea enthusiasts with a cheeky description of ingredients on her boxes: "Rooibos Earl Grey with a Little Something Extra" and "Fine Green Earl Grey Tea with a Little Extra Oomph," which I'm sure all Fifty Shades' fans will enjoy. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 31% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Tea Blends:** Opportunity to create unique tea blends that cater to specific niches and fan bases, such as the 50 Shades of Earl Grey collection. - **Novelty Packaging:** Potential for innovative and playful packaging designs that incorporate cheeky descriptions or references, as seen in the 50 Shades of Earl Grey tea collection. - **Crossover Merchandising:** Opportunity to explore partnerships and collaborations between different industries, like blending literature and tea to create cross-promotional products. ### Industries Being Reshaped - **Tea Industry:** The tea industry can capitalize on the trend of creating unique blends that cater to specific fan bases, such as the 50 Shades of Earl Grey tea collection. - **Packaging Industry:** Packaging designers can tap into the trend of creating novelty packaging designs that incorporate cheeky descriptions or references, as seen in the 50 Shades of Earl Grey tea collection. - **Publishing Industry:** The publishing industry can explore crossover merchandising opportunities by partnering with other industries, like blending literature and tea to create cross-promotional products. ## Related on Trend Hunter - [Bear-Character Tea Blends](https://www.trendhunter.com/trends/paddington-in-peru.md) - [Customizable Fine Tea Kits](https://www.trendhunter.com/trends/la-bonne-fille-fine-tea-company.md) - [Confection Tea Pairings](https://www.trendhunter.com/trends/tea-and-chocolate-pairings.md) - [Gourmand Teatime Fragrances](https://www.trendhunter.com/trends/high-tea-brown-girl-jane.md) - [Decadent Dessert Teas](https://www.trendhunter.com/trends/almost-tea-dessert-tea.md) - [Female-Founded Tea Ateliers](https://www.trendhunter.com/trends/epicurean-collection-1.md) - [Branded Tea-Themed Cookbooks](https://www.trendhunter.com/trends/brew-bake-sip-savour-cookbook.md) - [Botanical Tea Jams](https://www.trendhunter.com/trends/worthy-jams.md) - [Blended Black Tea Ranges](https://www.trendhunter.com/trends/pg-tips-special-blends.md)