# Rap Star Rubbers 50 Cent Brand Expands to Cover Safe Sex By Angela Lowe | Published 2007-01-11 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/50-cent-condoms References: [gushmagazine](http://www.gushmagazine.com/article/50-cent-condoms/) & [music.guardian](http://music.guardian.co.uk/urban/story/0,,1987207,00.html?gusrc=rss&feed=1) Do you remember when [**Enrique Iglesias launched a range of ‘small’ condoms**](http://www.trendhunter.com/trends/enrique-iglesias-to-launch-range-of-small-condoms)? Well 50 Cent is now making condoms too. 50 Cent has tried acting, writing, fashion and [energy drinks](https://www.trendhunter.com/trends/snoop-dogg-3) so logically it would make sense for the next initiative to be his own [brand of condoms](https://www.trendhunter.com/trends/durex-intensity). He claims he will donate part of the proceeds to raise [HIV awareness](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms). “The kids become immune when you constantly beat them over the head read a book, read a book”, he said, “We have to be a little more creative about it.” No word on a launch date yet, but he did reveal that they will be blue. (GUSH Magazine) ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 78% | Activity: 77% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Celebrity-branded Products:** The trend of celebrities lending their name and image to various product lines opens up opportunities for disruptive innovation in the branding and marketing industries. - **Socially Conscious Consumerism:** The increasing demand for products that support social causes provides an opportunity for disruptive innovation in the healthcare and nonprofit sectors. - **Creative Approaches to HIV Awareness:** The need for more engaging and innovative methods of raising HIV awareness presents an opportunity for disruptive innovation in the healthcare and education industries. ### Who This Affects Most - **Branding:** The trend of celebrity-branded products suggests potential for disruptive innovation in the branding industry as companies find new ways to leverage celebrity status in product marketing. - **Marketing:** The rise of celebrity-branded products creates a disruptive innovation opportunity in the marketing industry as companies explore unique strategies to promote and sell these products. - **Healthcare:** The socially conscious consumer trend and the focus on HIV awareness offer a disruptive innovation opportunity for healthcare professionals to develop innovative products and services that address social causes and health education. ## Related on Trend Hunter - [Ultra-Femme Contraceptive Products](https://www.trendhunter.com/trends/nixit-1.md) - [Sexual Wellness Streetwear Collabs](https://www.trendhunter.com/trends/goat-condom.md) - [Promotional Condom Delivery Campaigns](https://www.trendhunter.com/trends/condom-delivery1.md) - [Safer Sex Campaigns](https://www.trendhunter.com/trends/use-a-condom.md) - [Silicone Condom Cases](https://www.trendhunter.com/trends/silicone-condom-cases.md) - [Skin-Toned Inclusive Condoms](https://www.trendhunter.com/trends/roam-1.md) - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md)