# Raw Hoodlum Photography The 50 Boys of Summer Editorial Captures Candid Imagery By Jana Pijak | Published 2013-08-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/50-boys-of-summer References: [fuckingyoung.es](http://fuckingyoung.es/50-boys-of-summer-part-1/) & [fuckingyoung.es](http://fuckingyoung.es) Paying homage to a 90s grunge aesthetic, the '50 Boys of Summer' editorial features some of the most talented model up-and-comers in the business. Photographer Eva K. Salvi's latest exclusive for F****** Young! Online captures 50 models on London streets that include Elite's Jake Hold, FM's Jimmy Q and Select face Alexander just to name a few. The inked models channel their inner hoodlum while posing amidst an [urban backdrop](https://www.trendhunter.com/trends/at-the-edge-of-time). Outfitted by wardrobe stylist Krishan Parmar, the guys pull off a casual wardobe of [vintage-inspired streetwear](https://www.trendhunter.com/trends/diary-1999) from the labels that include Baartmans & Siegel, Supreme Being and Billionaire Boys Club among others. The '50 Boys of Summer' editorial exclusive for F****** Young! captures candid imagery of its edgy model stars. These images defy tradition and embrace a [bold vision of masculinity](https://www.trendhunter.com/trends/wildest-ones-yet) that is both raw and unconventional. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 100% | Activity: 96% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Grunge Fashion Revival:** Opportunity for fashion industry to tap into the nostalgia of 90s fashion and incorporate edgier, raw elements into mainstream styles. - **Streetwear Influenced Styling:** Opportunity for fashion and retail industries to incorporate vintage-inspired streetwear brands into their collections and tap into the growing market demand for casual, yet stylish clothing. - **Candid Imagery in Fashion Photography:** Opportunity for fashion industry to move beyond posed, artificial imagery and incorporate more raw, authentic and candid photography in branding and marketing. ### Sectors Adopting This - **Fashion:** Trend towards grunge and streetwear inspired fashion offers opportunities for apparel brands, designers and retailers to cater to the growing demand for edgier styles. - **Photography:** Trend towards candid and authentic imagery in fashion photography creates opportunities for photographers and agencies to showcase raw and unconventional aesthetics. - **Retail:** Growing market demand for vintage-inspired streetwear brands presents opportunities for retailers to incorporate these brands into their collections and attract trend-savvy customers. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Youth Streetwear Launches](https://www.trendhunter.com/trends/diary-1999.md) - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md)