# Patriotic Gratitude Beers The 50 Back Beer Company Donates Profits to Veteran Support Charities By Erin Fox | Published 2013-02-02 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/50-back-beer References: [shopwithmeaning.org](http://shopwithmeaning.org/2011/08/50-back-beer/) & [50back](http://www.50back.com/the-beer/) Whether you agree with war or not, one thing is for sure, the selfless duties of the troops shouldn't go unnoticed; the 50 Back beer gives 50% of its profits to [veteran support charities](https://www.trendhunter.com/trends/arizona) across the United States of America. Paige Haley and Kimberly Rogers are the founders of 50 Back. They created the beer as a very kind way to thank to the American troops. The smart marketing behind combining a premium beer with a patriotic cause allows this company to speak to a wide variety of people. 50 Back is committed to bettering the lives of veterans, troops and their families through such a difficult time. **Contact Information** 50 Back [website](http://www.50back.com/) 50 Back [Twitter](https://twitter.com/50back) 50 Back [Facebook](https://www.facebook.com/50Back) ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Patriotic Giving:** Opportunity for businesses to integrate charitable giving into their products or services, appealing to a wide range of consumers. - **Cause Marketing:** Opportunity to market products or services by aligning with a social or patriotic cause, creating a positive brand image. - **Supporting Veterans:** Rising trend of businesses focusing on supporting veterans and their families, addressing social responsibility and gaining consumer loyalty. ### Where This Applies - **Craft Beer:** Craft beer industry can adopt the model of donating profits to charities, appealing to socially conscious consumers. - **Non-profit:** Non-profit organizations that support veterans can explore partnerships with businesses that incorporate charitable giving into their products or services. - **Marketing and Advertising:** Marketing and advertising agencies can help businesses develop cause marketing strategies to enhance their brand and connect with consumers. ## Related on Trend Hunter - [Soldier-Supporting American IPAs](https://www.trendhunter.com/trends/american-ipa.md) - [Veteran-Supporting American Lagers](https://www.trendhunter.com/trends/american-lagers.md) - [Gratitude-Giving Beer Cans](https://www.trendhunter.com/trends/smooth-salute.md) - [Dog Rescue-Supporting Beers](https://www.trendhunter.com/trends/american-lager.md) - [Firefighter-Benefiting Beers](https://www.trendhunter.com/trends/irish-red-ale.md) - [Firefighter-Supporting American IPAs](https://www.trendhunter.com/trends/american-ipas.md) - [Charity-Supporting Alcohol-Free Beers](https://www.trendhunter.com/trends/gloucester-brewery.md) - [Social Good Restaurant Campaigns](https://www.trendhunter.com/trends/folds-of-honor.md) - [Firefighter-Supporting Beer Initiatives](https://www.trendhunter.com/trends/protect-our-protectors.md)