# Random Outcome Reserves The 50/50 Savings Bank Decides How to Divide Your Dollars By Regan Canie | Published 2011-10-02 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/50-50-savings-bank References: [taylorgifts](http://www.taylorgifts.com/item/5050_SAVINGS_BANK/36838?src=CJDATAFE&utm_medium=Affiliate&utm_campaign=CJ&utm_source=CJ) & [bigmouthtoys](http://www.bigmouthtoys.com/BMT/Funny-Banks/The-50-50-Bank) If you’re a penny pincher that can’t decide what to splurge your savings on, the 50/50 Savings Banks is the smart-spending solution. The bank, made by innovative and playful product manufacturer Big Mouth Toys, is a clever creation that acts like the game-show favorite device Plinko, which jockeys your dropped coin into a random slot. Equipped with two small dry-erase whiteboards under the pegged drop-zone, the personalized bank divides the cash between two things users are saving up for, and where your coins fall are left up to the stockpiling powers that be. This 50/50 Savings Bank that offers split-screen savings is a fun way to stow away your finances, and you can bet your bottom dollar it’s going to be a money-maker. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 24% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What's Driving This Trend - **Random Savings Allocation:** Innovative banks can incorporate gamification techniques to encourage and enable consumers to save in a more entertaining way. - **Customizable Savings Strategies:** Banks can develop personalized savings experiences with the aim of engaging the consumer to proactively save towards multiple goals. - **Gamified Financial Management:** Financial institutions and fintechs to build solutions to help users engage with their finances and have fun while saving. ### Who This Affects Most - **Banking:** Financial institutions can develop product pipelines which incorporate elements of gamification, as a way of incentivizing customers to save more. - **Consumer Goods:** There is a wide range of potential merchandise items that could feature random allocation in order to grow customer engagement and loyalty. - **Fintech:** Fintechs can target younger and underserved demographics through apps, by leveraging gamification and personalized dealing experiences. ## Related on Trend Hunter - [Wishing Well-Inspired Coin Banks](https://www.trendhunter.com/trends/coin-bank-concept.md) - [Kintsugi-Inspired Piggy Banks](https://www.trendhunter.com/trends/penny-piggy-bank.md) - [Digital Currency Piggy Banks](https://www.trendhunter.com/trends/smart-piggy-bank-concept.md) - [Fintech Savings Centers](https://www.trendhunter.com/trends/savings-center.md) - [Auto-Savings Digital Bank Features](https://www.trendhunter.com/trends/superbank.md) - [Paper-Made Piggy Banks](https://www.trendhunter.com/trends/metallic-piggy-bank.md) - [Three-Sided Coins](https://www.trendhunter.com/trends/three-sided-coin.md) - [Low-Cost Shirt Pop-Ups](https://www.trendhunter.com/trends/1p-shop.md) - [Earnings-Based Relationship Calculator](https://www.trendhunter.com/trends/fair-share-calculator.md)