# Macabre Urban Tees 50/50 Company Prints Amazing Shirts with Dark Themes By Matt Ho | Published 2011-07-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/50-50-company References: [coolmaterial](http://coolmaterial.com/style/to-a-tee-5050-company/) & [the5050company](http://www.the5050company.com/GL_CK_the_50_50_Company/tshirts.html) There's nothing more comfortable than a wearing a [nice t-shirt for the summer](https://www.trendhunter.com/trends/classic-tee) and for this season I've got my eye on what 50/50 Company has got. Designers Matthew & Jennifer Glick are the masterminds behind the brilliant apparel brand known as 50/50 Company. Each of the shirts feature [original graphics drawn by Matthew](https://www.trendhunter.com/trends/the-monsters) that have a bit of a dark macabre theme. But that's the appeal of the product they put out because they're just that badass. All the shirts are [limited editions](https://www.trendhunter.com/trends/made-to-order) as well. Every month this year, 50/50 Company has produced only 50 batches (hence the name) of certain designs. 50/50 Company has certainly converted me into a fan. Plus with their limited edition approach, it'll definitely have me keeping an eye out for their products each month. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 84% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Apparel:** The success of 50/50 Company's limited edition t-shirt releases indicates a growing trend of consumers seeking exclusive and unique clothing items. - **Macabre Graphics:** The popularity of 50/50 Company's macabre-themed graphics suggests a trend in the fashion industry towards darker and edgier design aesthetics. - **Monthly Batch Releases:** The monthly batch release strategy employed by 50/50 Company presents an opportunity for other apparel brands to create excitement and anticipation among customers through limited availability. ### Where This Applies - **Fashion:** The success of 50/50 Company's unique and exclusive t-shirt designs showcases an opportunity for the fashion industry to capitalize on niche market segments and limited edition releases. - **Graphic Design:** The demand for 50/50 Company's macabre-themed graphics highlights a potential market for graphic designers to explore unconventional and alternative design styles. - **E-commerce:** The popularity of 50/50 Company's monthly batch releases presents e-commerce platforms with an opportunity to create a sense of urgency and exclusivity in their product offerings by adopting similar release strategies. ## Related on Trend Hunter - [Limited-Edition True Crime Stores](https://www.trendhunter.com/trends/serial-killer-shop.md) - [Horror Manga-Inspired Graphic Tees](https://www.trendhunter.com/trends/uniqlo-and-junji-ito.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Adorable Monster-Inspired Graphic Tees](https://www.trendhunter.com/trends/the-monsters.md) - [Bold Anime-Inspired Streetwear](https://www.trendhunter.com/trends/geeks-rule-hellsing.md) - [Cult Film-Inspired Graphic Tees](https://www.trendhunter.com/trends/capsule-tee.md) - [Unique T-Shirt Materials](https://www.trendhunter.com/trends/airknitx-tshirt.md) - [Anime-Centric Graphic Shirts](https://www.trendhunter.com/trends/beams-4.md) - [Crime Podcast Apparel Stores](https://www.trendhunter.com/trends/canadian-true-crime.md)