# Tempting Dessert Sneakers The 5 Second Rule Vans Era Will Have You Drooling By Nikki Taylor | Published 2012-11-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/5-second-rule References: [paintorthread](http://www.paintorthread.com/neapolitan-ice-cream-cone-custom-vans-by-carl-floyd-medley-iii-cfm3/) & [carlmedley](http://www.carlmedley.com/) Carl Floyd Medley III takes advantage of the smooth canvas surface on the [Vans Era](https://www.trendhunter.com/trends/era-95-lucky-charm) for his custom designed 5 Second Rule sneakers. It's no secret that Medley had chilled sweets on the mind when he designed these shoes. Made to look like a dessert, the back of the shoe is artfully painted like a waffle cone while the front is a mix of [vanilla, strawberry and chocolate ice cream](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1) with a bit of fudge. It doesn't stop there, as sprinkles are spread around the laces and a mouth-watering cherry is nestled right at the center, sinking into the rich chocolate. If you weren't craving ice cream before, after starring at the 5 Second Rule Vans you won't be satisfied until you duck into the nearest [dessert parlor](https://www.trendhunter.com/trends/ground-up-and-hersey). ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 57% | Activity: 41% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Customized Food-inspired Sneakers:** The rise of customized food-inspired sneakers presents an opportunity for shoe companies to partner with culinary artists to create unique designs. - **Artistic Footwear Designs:** Footwear companies can collaborate with artists to create eye-catching and unusual designs, such as sneakers that look like dessert. - **Food-inspired Fashion:** The trend of food-inspired fashion, such as dessert sneakers, can provide opportunities for collaborations between fashion designers and food brands. ### Where This Applies - **Food and Beverage Industry:** Food and beverage companies can explore collaborations with shoe companies to create food-inspired sneakers as a new marketing avenue. - **Footwear Industry:** The customized sneaker trend opens up new opportunities for footwear companies to partner with artists and designers to create unique and artistic designs. - **Fashion Industry:** The trend of food-inspired fashion can provide opportunities for collaborations between fashion designers and culinary artists to create innovative and playful designs. ## Related on Trend Hunter - [Dessert-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/sweetness-of-kin.md) - [Dessert-Inspired Tonal Sneaker Packs](https://www.trendhunter.com/trends/banana-split-pack.md) - [Diner Culture Footwear](https://www.trendhunter.com/trends/sticky-kicks.md) - [Hybrid Skate Slip-On Sneakers](https://www.trendhunter.com/trends/erap-shoe.md) - [Shoe-Dessert Collaborations](https://www.trendhunter.com/trends/milk-bar-and-converse.md) - [Bejeweled Checkered Footwear](https://www.trendhunter.com/trends/mattias-gollin.md) - [Comfort Food Casual Sneakers](https://www.trendhunter.com/trends/sneaker-junkies-x-adidas.md) - [Collaborative Donut-Inspired Sneaker Designs](https://www.trendhunter.com/trends/tim-hortons-x-adidas.md) - [Waffle-Inspired Gridded Sneakers](https://www.trendhunter.com/trends/waffle-dunk.md)