# Functional Puffer Jacket Art The 5 MONCLER CRAIG GREEN Collection Releases a Third Iteration By Kalin Ned | Published 2019-12-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/5-moncler-craig-green1 References: [highsnobiety](https://www.highsnobiety.com/p/5-moncler-craig-green-fall-2019-interview/) & [store.moncler](https://store.moncler.com/en-ca/genius/5-moncler-craig-green) The 5 MONCLER CRAIG [GREEN](https://www.trendhunter.com/trends/kith-and-bmw-chapter-iv) project has taken fashion-minded consumers on a journey of delight and surprise. The artistically inspired initative pushes the boundaries of luxurious outerwear and reinterprets key pieces as "hyper-functional art." For the third iteration of the 5 MONCLER CRAIG GREEN collection, the designer reinterprets "[Moncler's](https://www.trendhunter.com/trends/moncler-and-jw-anderson) iconic puffer jacket" and transforms it into something eye-captivating and extravagant, as well as fully wearable. The collaboration between the two entities strikes a sweet spot for experimental outerwear, signifying that fashion as a medium can challenge perception and convention. The project has certainly put Moncler on the map as a label that is not intimidated to break from tradition and to work with designers like Craig Green who are not afraid to reimagine functional aesthetics in unexpected ways. Image Credit: Moncler ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 95% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Hyper-functional Art:** Opportunity for artists and designers to create functional products that push the boundaries of traditional aesthetics. - **Experimental Outerwear:** Opportunity for fashion brands to collaborate with artists and designers to create avant-garde outerwear pieces that challenge convention. - **Reimagining Functional Aesthetics:** Opportunity for fashion labels to work with innovative designers to transform functional products into visually captivating and extravagant creations. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion brands to embrace artistic collaborations and create unique, boundary-pushing garments. - **Art:** Opportunity for artists to explore the intersection of art and functionality by creating wearable pieces that blur the lines between fashion and art. - **Design:** Opportunity for designers to challenge traditional design norms by reimagining functional products as visually striking and unconventional creations. ## Related on Trend Hunter - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md) - [Sporty Luxurious Down Jackets](https://www.trendhunter.com/trends/inter-milan-1.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Functional Style Capsules](https://www.trendhunter.com/trends/wname.md) - [Seasonal Outerwear Designs](https://www.trendhunter.com/trends/uniqlo-puffertech.md) - [Modular Magnetic Jackets](https://www.trendhunter.com/trends/moncler-x-lovefrom.md) - [One-Piece Adult Outerwear](https://www.trendhunter.com/trends/puffer-chubbsie.md) - [Statement Jacket Collections](https://www.trendhunter.com/trends/cult-gaia-x-raxxy.md)