# Mask-to-Scrub Skincare GlamGlow's Supersmooth Acne Clearing 5-Minute Mask Can Be Used in Two Ways By Laura McQuarrie | Published 2022-01-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/5-minute-mask References: [allure](https://www.allure.com/gallery/new-skin-care-products-january-2022) & [glamglow](https://www.glamglow.com/product/15132/100639/face-masks/supersmooth/acne-clearing-5-minute-mask-to-scrub) GlamGlow's Supersmooth Acne Clearing 5-Minute Mask is a versatile skincare product that can be used in two ways to support skin that looks clear and feels comfortable. The product may be used as a scrub to physically exfoliate dead skin cells with silica beads. Alternatively, the mask-to-scrub can also be applied to detoxify skin and purge it of acne-causing oil and impurities. The creamy skincare product is packed with the power of charcoal and Kaolin clay, plus salicylic acid for decongesting pores. This [two-in-one product](https://www.trendhunter.com/trends/2-in-1-cleanser-exfoliator) can be used as a cleansing scrub, morning and night, or as a [fast-acting face mask](https://www.trendhunter.com/trends/therapeutic-sulfur-mask) all-over, or only on targeted areas that would benefit from a little more care and attention. This dual-action formula is ideal for those who crave variety from their skincare products and find themselves pressed for time. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 25% | Activity: 30% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Multi-functional Skincare:** An opportunity for cosmetics companies to create skincare products that serve multiple purposes, like GlamGlow's mask-to-scrub, to offer consumers more value. - **Natural Exfoliation:** A trend for skincare brands to use natural exfoliating ingredients like silica beads in their products instead of harmful microbeads, as consumers become more environmentally conscious. - **Spot Treatment Products:** An emerging trend in skincare products could be spot treatment products, like GlamGlow's acne-targeting mask-to-scrub, which can be used on targeted areas of the skin. ### Sectors Adopting This - **Skincare Industry:** Brands can develop exfoliating masks like GlamGlow's for versatile use and add natural ingredients to relate to consumers' environmental consciousness. - **Cosmetics Industry:** There is an opportunity for cosmetics brands to produce skincare products that can serve multiple purposes, like GlamGlow's mask-to-scrub, and appeal to the current consumers' value orientation. - **Beauty and Wellness Industry:** This mask-to-scrub product from GlamGlow sets an example of the increasing attention on acne and spot treatments, opening the door for other brands in the market to develop similar product lines. ## Related on Trend Hunter - [Acne-Treating Cleansing Pastes](https://www.trendhunter.com/trends/acne-treating-cleansing-paste.md) - [Clinical-Strength Clarifying Masks](https://www.trendhunter.com/trends/clearly-breakout-mask.md) - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Clay Spot Treatments](https://www.trendhunter.com/trends/sulfur-spot-treatment.md) - [Two-Minute Face Masks](https://www.trendhunter.com/trends/instant-resurfacing-mask.md) - [Skin-Caring Scalp Masks](https://www.trendhunter.com/trends/detox-scalp-mask.md) - [Multi-Masking Treatments](https://www.trendhunter.com/trends/multi-masking.md) - [Gentle Resurfacing Masks](https://www.trendhunter.com/trends/holi-resurfacing-glass-face-mask.md) - [Gentle Exfoliating Clay Masks](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask.md)