# Boulders Made of 5 Million Lego Bricks Indiana Jones Lego Promotion? By Cowbag | Published 2008-05-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/5-million-brick-lego-fun-a-giant-lego-boulder-promotes-indiana-jones-lego References: [youtube](http://youtube.com/watch?v=VFGVzt7c5bY) Trend Hunter has featured some very nerdy yet awesome [Lego](https://www.trendhunter.com/trends/ideas-jaws-set) trends, but this video is one of my favourites as it is just plain silly. I am not sure where they got the idea or more importantly, where they got five million Lego bricks. I wonder if it's seeded to promote the [Indiana Jones Lego](https://www.trendhunter.com/trends/willy-wonka-the-chocolate-factory-lego). The new Lego structure in question is a giant boulder made of 5,000,000 Lego bricks which are rolled down a hill after being pushed by someone dressed like Indiana Jones. Watch the video and enjoy some rough and tumble with Lego! ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Giant Lego Structures:** Disruptive innovation opportunity: Create large-scale Lego structures for promotional events or interactive exhibits. - **Nerdy Lego Trends:** Disruptive innovation opportunity: Develop unique and quirky Lego creations to engage niche markets. - **Promotional Seeding:** Disruptive innovation opportunity: Implement strategic promotional seeding techniques to generate buzz and intrigue for products or brands. ### Industries Being Reshaped - **Marketing and Advertising:** Disruptive innovation opportunity: Explore unconventional methods of marketing and advertising to captivate target audiences. - **Entertainment and Events:** Disruptive innovation opportunity: Integrate interactive Lego experiences into entertainment venues or special events. - **Toy Manufacturing:** Disruptive innovation opportunity: Experiment with novel Lego designs and collaborations to continually captivate consumers in the toy industry. ## Related on Trend Hunter - [Horror Film-Inspired Brick Sets](https://www.trendhunter.com/trends/ideas-jaws-set.md) - [Nature-Inspired Building Block Sets](https://www.trendhunter.com/trends/seven-natural-wonders-of-the-world.md) - [Gaming Fandom Activations](https://www.trendhunter.com/trends/lego-code-break.md) - [Gravity-Powered Building Block Rollercoasters](https://www.trendhunter.com/trends/lego-loop-coaster.md) - [Fandom-Honoring Building Block Sets](https://www.trendhunter.com/trends/fandomhonoring-building-block-sets.md) - [Rome Monument Block Puzzles](https://www.trendhunter.com/trends/creator-expert-colosseum.md) - [Retro-Inspired Toy Models](https://www.trendhunter.com/trends/lego-atari-2600.md) - [Offline Game-Inspired Brick Sets](https://www.trendhunter.com/trends/brick-dangerous.md) - [Oversized Superhero Statue Kits](https://www.trendhunter.com/trends/lego-iron-man-hulkbuster.md)