# Multisensory Gum Collabs The 5 gum x KATSEYE Senses Collection Activates Hearing, Taste & More By Laura McQuarrie | Published 2025-09-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/5-gum-x-katseye-senses References: [finance.yahoo](https://finance.yahoo.com/news/5-gum-global-music-sensation-130300880.html) & [5gum](http://www.5gum.com/KATSEYE) The [5 gum](https://www.trendhunter.com/trends/5-gum-and-zedd) x [KATSEYE](https://www.trendhunter.com/trends/lush-x-katseye) Senses Collection is a five-piece set designed to transform the five senses into collectibles. For a limited time in October, the collection will roll out in a series of daily drops, and fans can look forward to each member's personal collection dropping on a dedicated day. With this partnership, some of the special products that were created include a room spray to activate one's [sense of smell](https://www.trendhunter.com/trends/K-scent-experiences), a UV-activated, glass-blown marble that fuses each member's iris hues with the colors and flavors of 5 gum, and a limited pressing of the Beautiful Chaos album autographed by every member of KATSEYE and paired with exclusive stickers. On KATSEYE's tour, 5 gum will be joining the girl group on five stops to share limited-edition packs and sensorial experiences. ## Trend Insights (Trend Hunter) - Score: 8.1/10 - Popularity: 97% | Activity: 97% | Freshness: 49% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Sensorial Brand Collaborations:** Collaborations focusing on multiple sensory experiences are emerging as innovative ways to engage consumers and create memorable interactions with products. - **Limited-edition Product Drops:** The practice of launching limited-edition collectibles through daily drops creates a sense of urgency and exclusivity that captivates fanbases and drives engagement. - **Music and Product Integration:** The integration of musical elements with product offerings opens a dynamic platform for artists and brands to connect with audiences on a deeper sensory level. ### Where This Applies - **Consumer Products:** Consumer products are increasingly exploring multisensory elements to transform traditional items into experiential commodities. - **Music and Entertainment:** The intersection of music and entertainment with sensory products presents novel opportunities to enhance fan experiences and engagement. - **Luxury Goods:** The luxury goods sector can incorporate multisensory elements to elevate perceived value and create immersive brand experiences. ## Related on Trend Hunter - [Music Producer Gum Campaigns](https://www.trendhunter.com/trends/5-gum-and-zedd.md) - [Flavor-Changing Chewing Gums](https://www.trendhunter.com/trends/5-gum-evolution.md) - [Collectible Girl Group Soaps](https://www.trendhunter.com/trends/lush-x-katseye.md) - [Gum Brand Activations](https://www.trendhunter.com/trends/excel-gum.md) - [Collaborative Rock Band Candies](https://www.trendhunter.com/trends/haribo-linkin-park-gummy-mix.md) - [Sensorial Beauty Pop-Ups](https://www.trendhunter.com/trends/gimme-gummy-bar.md) - [Fruity Gum Installations](https://www.trendhunter.com/trends/excel-refreshers-popup.md) - [Activity-Filled Gum Packs](https://www.trendhunter.com/trends/extra-ritual-packs.md) - [Gummy Candy-Inspired Eyewear](https://www.trendhunter.com/trends/jelly-collection.md)