# 5 Acre Dubai Real Estate Sign World's Biggest Ad By Bianca | Published 2007-10-28 | World Source: Trend Hunter, https://www.trendhunter.com/trends/5-acre-dubai-real-estate-ad References: [blog.sellsiusrealestate](http://blog.sellsiusrealestate.com/word-of-mouth-advertising/dubai-real-estate-ad-is-worlds-largest/2007/10/27/5556/) The world's largest [banner ad](https://www.trendhunter.com/trends/mini-media) for a Dubai real estate company is also one of the most viral. The five acre ad for Sorough Real Estate made it to the Guinness Book of Records, "Now here's the cool part— it lies flat on the ground along flight paths where it will be viewed from the air by an estimated 14 million people over the next year," according to real estate blog Sellsius. "This has viral WOM potential. That's big time branding." "The site in Dubai is part of an international network of [mega advertising at airports](https://www.trendhunter.com/trends/outdoor-advertising-campaign) planned by Ad Air." It's also one of the only ads around today that's achieved [viral status](https://www.trendhunter.com/trends/mwcurated) without the use of sex or the internet. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 88% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What Makes This Trend Stand Out - **Giant Banner Advertisements:** The use of enormous banner ads, like the Dubai real estate sign, provide a disruptive innovation opportunity for companies to create high-impact and memorable outdoor advertising campaigns. - **Aerial Advertising:** The viral success of the five-acre Dubai real estate sign highlights the potential of using aerial advertising to effectively reach a large audience, offering a disruptive innovation opportunity for companies in the advertising industry. - **Non-traditional Viral Marketing:** The Dubai real estate sign demonstrates that viral marketing campaigns can be successful without relying on typical methods like sex or the internet, suggesting a disruptive innovation opportunity for companies to explore alternative forms of viral advertising. ### Sectors Adopting This - **Real Estate:** The successful viral campaign of the Dubai real estate sign presents a disruptive innovation opportunity for the real estate industry to explore unconventional and attention-grabbing advertising strategies. - **Outdoor Advertising:** The use of giant banner ads, as exemplified by the Dubai real estate sign, showcases a disruptive innovation opportunity for the outdoor advertising industry to create impactful and viral campaigns that captivate audiences. - **Advertising:** The viral nature of the five-acre Dubai real estate sign highlights a disruptive innovation opportunity for the advertising industry to experiment with non-traditional marketing methods and expand their reach to wider audiences. ## Related on Trend Hunter - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [Record-Breaking AR Mirrors](https://www.trendhunter.com/trends/ar-mirror-fffaceme.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Musical Monsoon Billboards](https://www.trendhunter.com/trends/brooke-bond-taj-mahal-tea.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Gargantuan Digital Lifeguards](https://www.trendhunter.com/trends/public-safety-initiative.md) - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md)