# Food Court Smoothie Bowls Costco is Now Selling a $5 Açaí Bowl at Its In-Store Food Courts By Katherine Pendrill | Published 2018-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/5-acai-bowl References: [delish](https://www.delish.com/food-news/a20748171/costco-five-dollar-acai-bowl/) & [brit.co](https://www.brit.co/costco-acai-bowl-review/) [Costco](https://www.trendhunter.com/trends/pressed-juicery-2) is famous for its budget-friendly, in-store food court and now the chain is stepping up its game by adding a $5 [Açaí Bowl](https://www.trendhunter.com/trends/tropic-bowl-menu) to its menu. Just like the store's popular hot dogs and pizza slices, the new dish will give consumers an easy way to fuel up on the go, without spending a fortune. Costco's new $5 Açaí Bowl is a gourmet smoothie bowl that serves as a perfect breakfast or mid-day snack. Just like the smoothie bowls served in hip cafes and restaurants, Costco's version features an icy açaí berry smoothie topped with strawberries, blueberries, and a crunchy banana chip and granola crumble. But unlike the versions found in cafes, the Costco smoothie bowl sells for just $5 a pop. Image Credit: *Rachel Bshero.* ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 31% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Affordable Smoothie Bowls:** The trend of affordable smoothie bowls continues to grow, with potential for disruption in the health food industry. - **Quick and Healthy Food Options:** The trend of offering healthy food options that are quick and easy to access continues to be in demand, presenting opportunities for innovation in the fast food and convenience store industries. - **Retailer-food Service Convergence:** The trend of retailers expanding food service options in-store blurs the lines between retail and food service industries, providing opportunities for strategic partnerships or internal innovation. ### Where This Applies - **Fast Food:** Affordable smoothie bowls and other healthy snack options have the potential to disrupt traditional fast food chains. - **Convenience Store:** The trend of offering quick and healthy food options presents an opportunity for convenience stores to expand beyond traditional snack foods. - **Grocery:** Retailers like Costco are blurring the lines between food service and groceries, creating opportunities for other grocery chains to innovate their in-store food options. ## Related on Trend Hunter - [Vitamin-Rich Breakfast Bowls](https://www.trendhunter.com/trends/sweet-nothings-acai-bowls.md) - [Pre-Topped Smoothie Bowls](https://www.trendhunter.com/trends/pre-topped-smoothie-bowl.md) - [Wholesale Healthy Juices](https://www.trendhunter.com/trends/pressed-juicery-2.md) - [Snackable Acai Bowls](https://www.trendhunter.com/trends/organic-acai-bowls.md) - [Superfruit Smoothie Bowls](https://www.trendhunter.com/trends/swirl-smoothie-bowls.md) - [Functional Smoothie Multipacks](https://www.trendhunter.com/trends/wellness-smoothie-multipack.md) - [Nutrient-Dense Smoothie Bowls](https://www.trendhunter.com/trends/jamba-bowls.md) - [Expansive Smoothie Bowl Ranges](https://www.trendhunter.com/trends/smoothie-king-smoothie-bowls.md) - [Exotic Vegan-Friendly Smoothie Bowls](https://www.trendhunter.com/trends/smoothie-king-smoothie-bowl.md)