# Highly Durable Running Shoes ASICS Launches Two New GEL-KAYANO 5 360 Sneakers in Bright Colorways By Amy Duong | Published 2019-09-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/5-360-sneaker References: [hypebeast](https://hypebeast.com/2019/9/asics-wraps-gel-kayano-5-360-in-gore-tex-uppers) ASCS introduced two new versions of its signature [GEL-KAYANo 5 360](https://www.trendhunter.com/trends/gelquantum-360-viii-utility) sneakers and the most notable update is the durable [GORE-TEX construction](https://www.trendhunter.com/trends/goretex-protection-pack) throughout the uppers. The shoe is wrapped with the sturdy materials to delivering hardwearing capabilities coating a lend of leather, suede, and ripstop materials. The membrane ensures that the sneaker delivers [waterproof elements](https://www.trendhunter.com/trends/goretex-collection). The two new tonal updates arrive in either Cool Mist Blue or Oatmeal and Lichen Rock. Both of the shoes are plastered with GORE-TEX branding details on the medial area of the design. The color palette is also features throughout the shoe's signature 360-degree cel cushioned sole foundation. This section features hues of either blue or green to round out the entire look. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 54% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Durable Sneaker Trend:** The demand for durable and long-lasting sneakers is increasing which presents opportunities for innovating new materials and designs. - **Waterproof Footwear Trend:** The trend towards making footwear waterproof is growing and can be explored by companies in different industries with functional and fashionable designs. - **Colorful Running Shoe Trend:** Colorful running shoes are gaining popularity, especially those with bright and bold colorways that can be used in athletic and lifestyle contexts alike. ### Industries Being Reshaped - **Footwear Industry:** There are opportunities for companies in the footwear industry to develop more durable and waterproof sneakers with fashionable aesthetics. - **Athletic Apparel Industry:** Incorporating long-lasting and waterproof materials into apparel can provide a more versatile and practical option for performance in various weather scenarios. - **Outdoor Industry:** Outdoor retailers can explore the idea of developing stylish and functional footwear that can meet the needs of athletes and outdoor enthusiasts through the use of high-performance materials and innovative designs. ## Related on Trend Hunter - [Stylish Technical Running Shoes](https://www.trendhunter.com/trends/small-wins-add-up.md) - [Stealthy All-Black Durable Footwear](https://www.trendhunter.com/trends/gelyeti-tokyo-hi-gtx.md) - [Dynamic Tonal Sleek Runners](https://www.trendhunter.com/trends/blue-neptune.md) - [Stability-Centric Running Shoes](https://www.trendhunter.com/trends/gelkayano-32.md) - [Cool-Toned Lifestyle Sneakers](https://www.trendhunter.com/trends/mistcream.md) - [Highly Technical Sleek Runners](https://www.trendhunter.com/trends/gelkayano-20-2.md) - [Metallic-Accented Lifestyle Shoes](https://www.trendhunter.com/trends/gelkayano-14-6.md) - [Tech-Infused Dynamic Sneaker Models](https://www.trendhunter.com/trends/gelkayano-20-1.md) - [Terrain-Combative Durable Footwear](https://www.trendhunter.com/trends/gelquantum-360-viii-utility.md)