# Poignant Post-Pregnancy Photography The ‘4th Trimester Bodies Project’ Promotes Body A By Vasiliki Marapas | Published 2013-09-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/4th-trimester-bodies-project References: [designtaxi](http://designtaxi.com/news/360724/4th-Trimester-Bodies-Project-Showcases-The-Beauty-Of-Post-Pregnancy-Bodies/) & [4thtrimesterbodies](http://4thtrimesterbodies.com/) Ashlee Wells Jackson has deviated from her usual pin-up photography to create the ‘4th Trimester Bodies Project.’ The project's intent is to embrace the changes of women’s bodies post-pregnancy and showcase their beauty. As a mother of three, Jackson had a difficult time accepting her body's transformation after her most recent pregnancy and realized that this was probably a feeling other mothers struggled with. The objective of this series is to challenge the demands women are put under to resemble an unreasonable physical ideal and accept the “[scars, stripes and stretches](https://www.trendhunter.com/trends/unseenbeauty-initiative)” that come with motherhood. Check out Jackson’s inspiring and touching photo series that promotes [body acceptance for mothers](https://www.trendhunter.com/trends/working-mothers) everywhere. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Post-pregnancy Body Positivity:** There is an opportunity for brands to promote healthy body image for women post-pregnancy and showcase the beauty of their changing bodies. - **Authentic Post-pregnancy Marketing:** Marketers can tap into the trend of promoting authentic, realistic portrayals of mothers and their post-pregnancy bodies to resonate with their target audience. - **Individuality in Motherhood:** The trend of celebrating individuality can be applied to motherhood by embracing and highlighting the unique changes that come with each pregnancy and birth. ### Where This Applies - **Fashion:** Fashion brands can disrupt the industry by featuring diverse body types and embracing the changes that come with each stage of motherhood in their clothing designs and marketing campaigns. - **Beauty:** Beauty brands have the opportunity to promote post-pregnancy self-love and body acceptance, and create products that cater to the unique needs of new mothers. - **Photography:** Photography companies can tap into the trend of showcasing authentic and diverse depictions of post-pregnancy bodies by offering specialized services for new mothers. ## Related on Trend Hunter - [AI Maternity Photoshoot Apps](https://www.trendhunter.com/trends/maternity-photoshoot.md) - [Stigma-Breaking Motherhood Billboards](https://www.trendhunter.com/trends/molly-baz1.md) - [Supportive Maternity Shapewear](https://www.trendhunter.com/trends/maternity-shapewear.md) - [Proactive Postpartum Fitness Apps](https://www.trendhunter.com/trends/postpartum-fitness-app.md) - [Postpartum Exercise Apps](https://www.trendhunter.com/trends/fitness-after-having-a-baby.md) - [Pregnancy-Safe Beauty Campaigns](https://www.trendhunter.com/trends/well-people-pregnancy-safe.md) - [Faceless Mother Campaigns](https://www.trendhunter.com/trends/invisible-mothers.md) - [Functional Postpartum Recovery Sets](https://www.trendhunter.com/trends/postpartum-recovery1.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md)