# Fart-Fighting Briefs '4SKINS' Underwear Knocks Out Odors for a Purely Aesthetic Appeal By Amelia Roblin | Published 2010-11-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/4skins-underwear References: [gizmag](http://www.gizmag.com/4skins-odor-neutralizing-underwear/17091/) & [4skins](http://www.4skins.com/pages/About-4Skins.html) So long as you're wearing '4SKINS' underwear, there's no such thing as a "silent but deadly" odorous discharge. Made of cotton and spandex, these [tighty-whities](https://www.trendhunter.com/trends/the-medalist-collection) have been enhanced with Nano-Tex technology that acts as a [smell neutralizer within the fabric](https://www.trendhunter.com/trends/wellen-patinatech-tshirt). While allowing your prized parts to breathe, '4SKINS' underwear [prevents the escape of bad air](https://www.trendhunter.com/trends/andrex-ultimate). The nanotechnology attracts odors and prevents their release into the room. Designed by Australian-based Gilbert Huynh, '4SKINS' underwear will spread quickly, but flatulence will not. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 93% | Activity: 76% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Odor-neutralizing Clothing:** There is an opportunity for clothing companies to integrate similar Nano-Tex technology to tackle odor issues in activewear, workwear, and outdoor apparel. - **Smart Underwear:** Innovative underwear that utilizes technology can create potential disruptions in the underwear market, such as moisture-wicking fabric, temperature control, and health-monitoring capabilities. - **Green Technology in Textiles:** With the increase in demand for environmentally conscious products, integrating green nanotechnology in textile manufacturing can positively impact sustainability measures and improve product performance. ### Who This Affects Most - **Clothing:** Clothing companies can incorporate similar odor-neutralizing technology to expand their product range and cater to a diverse customer base. - **Underwear:** Integrating technology with underwear production can create new growth opportunities and meet customer needs for comfort, style, and innovation. - **Textile Manufacturing:** The application of green nanotechnology in textile manufacturing can lead to new sustainable products with improved performance and an added value proposition for companies and consumers alike. ## Related on Trend Hunter - [Performance-Focused Undergarments](https://www.trendhunter.com/trends/hux.md) - [Leakproof Period Undergarments](https://www.trendhunter.com/trends/thinx.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Biodegradable Undergarments](https://www.trendhunter.com/trends/sparepair-underwear.md) - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md) - [Functional Breath Mints](https://www.trendhunter.com/trends/nude-mints.md) - [Seamless Chafe-Prevention Undergarments](https://www.trendhunter.com/trends/noosh.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Testicular Cancer Awareness Boxers](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers.md)