# Sustainable Side Dish Rices The 4Sisters Rice is Grown without Chemicals or Fertilizers By Michael Hemsworth | Published 2020-04-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/4sisters-rice References: [progressivegrocer](https://progressivegrocer.com/4sisters-rice) & [4sistersrice](http://www.4sistersrice.com/) The 4Sisters Rice is a range of products from the family-owned, US based brand that are made with a high-quality ethos in mind to help offer consumers a premium option to pick up over the competition. The rice comes in two options including Organic Long Grain White and Organic Long Grain Brown, which are both [sustainably grown](https://www.trendhunter.com/trends/sustainable-rice-farming-practices) without the use of any chemicals or fertilizers in the mix. This helps to ensure the product maintains a distinct attention to premium taste. The 4Sisters Rice also maintains a profile that's [free from gluten and GMOs](https://www.trendhunter.com/trends/white-rabbit-girasoli-pasta-range), while also being Kosher. The rices are available now for purchase at [Walmart](https://www.trendhunter.com/trends/2-sisters-salsa) locations at a price point of $4.24 for a 32-ounce bag. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 27% | Activity: 22% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Organic Rice:** Disruptive innovation opportunity: Develop new methods or technology to increase the yield and efficiency of organic rice farming. - **Sustainable Agriculture:** Disruptive innovation opportunity: Explore innovative ways to reduce the environmental impact of traditional farming practices. - **Premium Food Products:** Disruptive innovation opportunity: Create new premium food products that cater to health-conscious and eco-friendly consumers. ### Sectors Adopting This - **Organic Food Industry:** Disruptive innovation opportunity: Leverage technology to expand the availability and accessibility of organic food products. - **Agriculture Industry:** Disruptive innovation opportunity: Develop smart farming solutions that optimize resource usage and minimize the use of chemicals and fertilizers. - **Food Retail Industry:** Disruptive innovation opportunity: Adopt sustainable packaging and distribution methods to meet the growing demand for eco-friendly food products. ## Related on Trend Hunter - [High-Quality Microwaveable Rice Pouches](https://www.trendhunter.com/trends/merchant-gourmet-rice-pouches.md) - [Convenient Grain-Based Meals](https://www.trendhunter.com/trends/seeds-of-change-2.md) - [Bowl-Packaged Rice Products](https://www.trendhunter.com/trends/multigrain-rice-bowls.md) - [Foodie-Friendly Rice Cups](https://www.trendhunter.com/trends/riviana-foods-minute-rice-cups.md) - [Gluten-Free Pasta Variants](https://www.trendhunter.com/trends/banza-1.md) - [Ready-Made Rice Sides](https://www.trendhunter.com/trends/rice-sides.md) - [Recipe-Specific Rice Products](https://www.trendhunter.com/trends/tilda-rice.md) - [Sustainability-Targeted Grain Products](https://www.trendhunter.com/trends/great-river-milling.md) - [Single-Serve Rice Pots](https://www.trendhunter.com/trends/tilda-rice-pots.md)