# Nourishing Multi-Functional Mascaras Babe Orignal's 4Real Mascara is Both a Mascara & a Treatment By Grace Mahas | Published 2023-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/4real-mascara References: [BabeOriginal](http://www.BabeOriginal.com) [Babe Original](https://www.trendhunter.com/trends/renewing-lash-serum), the brand behind the [TikTok](https://www.trendhunter.com/trends/intensifying-lash-primer)-famous Essential Lash Serum and Densifying Hair Serum, is proud to announce the launch of their latest creation: the 4Real Mascara! As an exciting addition to the Babe Lash line, this mascara is more than just a makeup product – it's a [lash treatment that nourishes](https://www.trendhunter.com/trends/urban-decay-tube-job-tubing-mascara) while providing a stunning false lash effect. The 4Real Mascara is formulated with four powerful and enriching ingredients: apple stem cells, olive stem cells, shea butter, and castor seed oil. This innovative blend, paired with a unique silicone wand, creates a buildable texture that clings to each lash, delivering extreme length, volume, and lift. Experience the next level of lash perfection with Babe Original's new 4Real Mascara, now available at online for $15. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 55% | Activity: 74% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Multi-functional Mascara Trend:** The rise of multi-functional mascaras that not only enhance lashes but also offer treatment benefits presents disruptive innovation opportunities in the beauty industry. - **Nourishing Makeup Trend:** The growing popularity of makeup products that contain nourishing ingredients and provide added benefits opens up opportunities for disruptive innovation in the cosmetics industry. - **Enhanced Lash Effect Trend:** The demand for mascaras that deliver extreme length, volume, and lift for a stunning false lash effect creates room for disruptive innovation within the beauty market. ### Who This Affects Most - **Beauty Industry:** The beauty industry can explore disruptive innovation opportunities by developing multi-functional mascaras that combine makeup and treatment benefits to provide enhanced lash effects. - **Cosmetics Industry:** The cosmetics industry has the potential for disruptive innovation by creating makeup products that incorporate nourishing ingredients to provide additional benefits for consumers. - **Beauty Retail Industry:** The beauty retail industry can capitalize on the demand for mascaras that deliver extreme length, volume, and lift by offering innovative products that provide a stunning false lash effect. ## Related on Trend Hunter - [Intense Lash Primers](https://www.trendhunter.com/trends/intensifying-lash-primer.md) - [Efficient Lash-Enhancing Products](https://www.trendhunter.com/trends/renewing-lash-serum.md) - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Bamboo Fiber Mascaras](https://www.trendhunter.com/trends/naturally-derived-mascara.md) - [Inaugural Clean Beauty Mascaras](https://www.trendhunter.com/trends/featherlash-lifting-serum-mascara.md) - [Serum-Infused Mascaras](https://www.trendhunter.com/trends/urban-decay-tube-job-tubing-mascara.md) - [Dual-Benefit Lash Primers](https://www.trendhunter.com/trends/curling-tubing-primer.md) - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [Lash-Lifting Statement Mascaras](https://www.trendhunter.com/trends/pupa-milano.md)