# Oversized Consumer TVs These New Sony 8K and 4K TVs were Debuted at CES 2019 By Michael Hemsworth | Published 2019-01-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/4k-tvs References: [geeky-gadgets](https://www.geeky-gadgets.com/new-sony-8k-and-4k-tvs-unveiled-at-ces-2019-08-01-2019/) & [sony](https://www.sony.com/en_us/SCA/company-news/press-releases/sony-electronics/2019/sony-electronics-adds-superlarge-sized-8k-tvs-and-oled-4k-tvs-to-the-master-series-lineup.html) Larger televisions are apparently becoming more popular amongst consumers, which is supporting new options like the [Sony](https://www.trendhunter.com/trends/sony-bravia-xr98x90l) [8K](https://www.trendhunter.com/trends/premium-8k) and 4K TVs as seen at CES 2019. The TV lineup includes units with 85-inch and 98-inch size options that promise to deliver an exceptional visual experience for consumers who are opting to stream their favorite content from the comfort of their living room. The TVs are also powered by even more capable processors like the Picture Processor X1 Ultimate within the 8K models that can easily handle the demands of the precision resolution. The new Sony 8K and 4K TVs with their [ultra-large design](https://www.trendhunter.com/trends/loewe-stellar-tv) speak to the rising popularity of the at-home entertainment experience as streaming services become the go-to choice for many consumers. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 26% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Oversized TV Trend:** The trend of consumers preferring larger size televisions is driving the development of new 8K and 4K televisions like Sony's 98-inch option. - **Streaming Video Trend:** The rising popularity of streaming video services is encouraging companies like Sony to create televisions with exceptional visual experiences for at-home entertainment. - **Advanced Processor Trend:** The inclusion of Picture Processor X1 Ultimate in Sony's 8K models highlights the trend of incorporating more advanced processors in televisions to meet the demands of precision resolution. ### Industries Being Reshaped - **Consumer Electronics Industry:** The consumer electronics industry stands to benefit from continued innovation in 8K and 4K televisions with more advanced processors and oversized designs. - **Streaming Services Industry:** The streaming services industry can tap into an increasing market of consumers looking for the ultimate at-home entertainment experience by partnering with manufacturers to produce high-quality televisions. - **Entertainment Industry:** The entertainment industry can benefit from the trend of oversized and advanced televisions, as it provides consumers with even more immersive experiences for their favorite content. ## Related on Trend Hunter - [Wall-Sized Premium 4K Televisions](https://www.trendhunter.com/trends/4k-qled-tv.md) - [Affordable Wide Smart Televisions](https://www.trendhunter.com/trends/4k-smart-tv.md) - [Gaming Console-Ready TVs](https://www.trendhunter.com/trends/sony-bravia-xr98x90l.md) - [Optimized OLED TV Units](https://www.trendhunter.com/trends/sony-master-series-a95k.md) - [Ultra-Bright QLED TVs](https://www.trendhunter.com/trends/98ux-qled.md) - [High-End Upscaled Televisions](https://www.trendhunter.com/trends/oled-s95b.md) - [Vibrant 100-Inch TVs](https://www.trendhunter.com/trends/u76n-qled.md) - [Immersive Home Entertainment TVs](https://www.trendhunter.com/trends/hisense-u75n-miniled-qled-tv.md) - [97-Inch Flat Screen TVs](https://www.trendhunter.com/trends/97inch-g2.md)