# Bursting Floral Photography Nick Meek Captures High Detail for the Sony 4k TV Ad By Jamie Danielle Munro | Published 2014-03-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/4k-tv References: [designboom](http://www.designboom.com/art/nick-meek-photographs-costa-rica-covered-in-flower-petals-for-sony-03-28-2014/) & [nickmeek](http://www.nickmeek.com/) To capture the high definition ability of the [Sony](https://www.trendhunter.com/trends/sony-3) 4k TV, the company hired Nick Meek to photograph this amazing [floral extravaganza](https://www.trendhunter.com/trends/flowers-bloom-1) in Costa Rica. The team scoured the island for two weeks to find the best florals around. After an intense gathering process, the flowers were sprayed all over a town in Costa Rica, and Nick Meek was there to capture the magic. One of the best shots has a range of [flowers exploding from a volcano](https://www.trendhunter.com/trends/structural-botany), although it's unclear how this blast was actually achieved. The creative idea behind this project was to show just how real everything is while watching it through a 4k TV from Sony. By capturing images with this amount of detail and showing it on this TV, Meek is able to demonstrate the ultimate clarity the product can offer. Photo Credits: [designboom](http://www.designboom.com/art/nick-meek-photographs-costa-rica-covered-in-flower-petals-for-sony-03-28-2014/), [nickmeek](http://www.nickmeek.com/) ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 88% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **High-definition Photography:** Opportunity for photographers to capture images with extreme detail to showcase products or experiences. - **Realistic Advertising:** Potential for advertisers to create visually stunning and immersive campaigns that highlight the authenticity of their products. - **4K Television Technology:** Innovation possibilities for companies to develop and enhance high-resolution television screens for a more immersive viewing experience. ### Industries Being Reshaped - **Photography:** Prospect for photographers to explore new techniques and technologies to capture high-definition images. - **Advertising:** Opportunity for advertisers to incorporate highly realistic visuals into their campaigns using innovative photography methods. - **Technology:** Potential for companies in the technology sector to invest in improving 4K television technology for better visual experiences. ## Related on Trend Hunter - [Content Creator-Inspired Cameras](https://www.trendhunter.com/trends/never-break-your-flow.md) - [Hummingbird Camera Feeders](https://www.trendhunter.com/trends/hum-bloom.md) - [Advanced Broadcasting Cameras](https://www.trendhunter.com/trends/sony-3.md) - [Photographer-Targeted Smartphones](https://www.trendhunter.com/trends/sony-xperia-proi.md) - [Hyper High-Resolution Cameras](https://www.trendhunter.com/trends/hyper-highresolution-camera.md) - [Large-Scale Floral Mosaics](https://www.trendhunter.com/trends/floral-mosaics.md) - [Flower-Inspired Vibrant Rugs](https://www.trendhunter.com/trends/espressionismo-floreale.md) - [Stone Floral Sculptures](https://www.trendhunter.com/trends/lithic-bloom.md) - [Women-Led Toronto Florists](https://www.trendhunter.com/trends/may-flowers.md)