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# Ultra HD Movie-Streaming Services
The Sony Ultra 4K Movie Streaming Service Launches April 4th

By Michael Hemsworth | Published 2016-03-30 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/4k-movie
References: [geeky-gadgets](http://www.geeky-gadgets.com/ssonys-ultra-4k-movie-streaming-costs-30-per-movie-30-03-2016/) & [buzzfeed](http://www.buzzfeed.com/brendanklinkenberg/sony-wants-you-to-pay-30-per-movie-to-stream-in-4k?utm_term=.dy8W8BZjaV)

The new [Sony](https://www.trendhunter.com/trends/bravia-xr-sony) Ultra 4K movie streaming service is set to launch April 4th for movie buffs to enjoy, and the service is making waves for more than just the [ultra-HD quality](https://www.trendhunter.com/trends/dangbei-dbox02) of the content.

With each movie available on the service being able to be streamed at the cost of $30 each, the service is a [premium streaming solution](https://www.trendhunter.com/trends/roku-howdy) that appeals to a preference for the highest quality possible.

Although the $30 price tag per film sounds expensive, each of the films purchased are stored on the brand's Ultraviolet service for users to watch again. Essentially, it's like purchasing the film rather than just streaming it.

When the Sony Ultra 4K movie streaming service launches next month, it's set to offer around 40 to 50 titles to get movie fans started.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 31% | Activity: 48% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### What Makes This Trend Stand Out

- **Ultra HD Streaming Services:** The rise of premium streaming services with ultra high-definition content offers an opportunity to disrupt the traditional movie industry.
- **Individual Film Purchases:** Streaming services that offer individual film purchases in addition to subscription-based models provide a disruptive alternative in the streaming market.
- **Ultraviolet Digital Storage:** Services that offer an Ultraviolet storage option for purchased films could lead to an industry shift towards digital ownership of movies.

### Sectors Adopting This

- **Movie Streaming Services:** The introduction of ultra high-definition content within the streaming industry creates an opportunity for established streaming services to incorporate the technology into their platforms.
- **Movie Production:** The popularity of Ultra HD movie streaming services creates a demand for higher quality film production and could lead to an industry shift towards the production of more visually-stunning films.
- **Digital Ownership:** Ultraviolet storage for purchased films offers an opportunity for digital ownership to overtake physical ownership in the movie industry.

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