# Cognitive Intelligence Processor TVs The Sony BRAVIA XR X90J 4K LED TV is Truly Advanced By Michael Hemsworth | Published 2021-01-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/4k-led-tv References: [thegadgetflow](https://thegadgetflow.com/portfolio/sony-bravia-xr-x90j-4k-led-tv/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+thegadgetflow+%28Gadget+Flow%29) & [sony](https://www.sony.com/electronics/televisions/x90j-series?utm_source=GadgetFlow&utm_medium=GadgetFlow&utm_campaign=GadgetFlow&utm_content=GadgetFlow) The [Sony](https://www.trendhunter.com/trends/sony-bravia-xr98x90l) BRAVIA XR X90J 4K LED TV is an upcoming technology solution for the modern living room that will help to further enhance the user experience as they spend extended periods enjoying their favorite content. The TV boasts the [Cognitive Processor XR](https://www.trendhunter.com/trends/toshiba-regza-ai-engine) that is capable of understanding how the user sees and hears the content in order to further immerse them in it without coming across as unnatural or unrealistic. Advanced speaker technology is used in tandem to help users enjoy crisp feedback that will perfectly suit the [high-quality images](https://www.trendhunter.com/trends/qled-tvs) being displayed. The Sony BRAVIA XR X90J 4K LED TV is constructed using the brand's recyclable plastic called SORPLAS along with 30% sustainable materials in the construction to make it one of the more eco-friendly options coming to the market. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 25% | Activity: 7% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What's Driving This Trend - **Cognitive Intelligence Processors:** The use of cognitive intelligence processors in TVs presents opportunities to immerse users in content more effectively and could potentially be applied to other industries. - **Advanced Speaker Technology:** Innovations in advanced speaker technology could improve the user experience in various industries, such as gaming and virtual reality. - **Eco-friendly Materials:** As eco-consciousness continues to grow, there is an opportunity for more industries to explore the use of recyclable and sustainable materials in their products. ### Who This Affects Most - **TV Industry:** The TV industry can benefit from incorporating cognitive intelligence processors to create a more immersive viewing experience. - **Audio Industry:** Advanced speaker technology can disrupt the audio industry by improving sound quality and clarity in various products such as headphones and home theater systems. - **Consumer Electronics Industry:** The integration of eco-friendly materials in electronic products presents a disruptive innovation opportunity in the consumer electronics industry. ## Related on Trend Hunter - [Gaming Console-Ready TVs](https://www.trendhunter.com/trends/sony-bravia-xr98x90l.md) - [Giant High-Resolution Televisions](https://www.trendhunter.com/trends/bravia-xr-sony.md) - [Optimized OLED TV Units](https://www.trendhunter.com/trends/sony-master-series-a95k.md) - [Advanced AI-Powered Processing TVs](https://www.trendhunter.com/trends/samsung-115inch-neo-qled-qn90f.md) - [Theater-Quality Living Room Projectors](https://www.trendhunter.com/trends/sony-bravia-7.md) - [Cinematic AI-Powered Televisions](https://www.trendhunter.com/trends/hisense-116inch-trichroma-led-tv.md) - [Deep Learning eSports TVs](https://www.trendhunter.com/trends/samsung-83inch-qn83s90c-4k-tv.md) - [Precision Computer-Like Televisions](https://www.trendhunter.com/trends/lg-oled-m4.md) - [Deep Learning TV Models](https://www.trendhunter.com/trends/lg-oled-tvs.md)