# Sustainable Shoe Campaigns The 4Earth Collection from Blowfish Malibu Has Recycled Plastic Uppers By Josh Thompson-Persaud | Published 2021-05-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/4earth-collection References: [blowfishshoes](https://blowfishshoes.com/4earthcampaign/) Californian shoe brand Blowfish Malibu launched the 4Earth Collection which features trendy styles with [recycled plastic uppers](https://www.trendhunter.com/trends/the-ripple-shoe). The collection is the brand's first major foray into sustainability and aligns with the increase in [eco-friendly practices in the fashion industry](https://www.trendhunter.com/trends/sustainable-sneaker-collection). The 4Earth Collection consists of the Marley4Earth, the Marley4Earth-K, the Play4Earth, and the Balla4Earth heels. The shoes and heels come in an array of colors and bear the easygoing esthetic of Malibu. A portion of the proceeds from the sale of the 4Earth Collection will go to OCEANA, a non-profit focused on [ocean conservation](https://www.trendhunter.com/trends/oceanhug). With the launch of the collection, Blowfish Malibu pledged to cut back on its carbon footprint moving forward. Consumers can participate in the campaign through the #4Earth4Life challenge which is centered on cutting back on single-use plastics for a week. Image Credit: Blowfish Malibu ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 39% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Fashion:** Blowfish Malibu's 4Earth Collection showcases the increasing trend of sustainable practices in fashion. - **Recycled Materials:** Blowfish Malibu's use of recycled plastic uppers highlights the trend of companies using innovative materials to create sustainable products. - **Social Responsibility Campaigns:** Blowfish Malibu's #4Earth4Life challenge demonstrates the trend of companies engaging consumers in sustainability efforts through social responsibility campaigns. ### Industries Being Reshaped - **Fashion Industry:** The 4Earth Collection from Blowfish Malibu is a disruptive innovation opportunity for companies in the fashion industry to incorporate sustainable practices and use of innovative materials into their product lines. - **Environmental Conservation Organizations:** Blowfish Malibu's partnership with OCEANA highlights the opportunity for environmental conservation organizations to collaborate with companies in developing sustainable products and social responsibility campaigns. - **Plastic Reduction Industry:** The #4Earth4Life challenge from Blowfish Malibu is a disruptive innovation opportunity for companies in the plastic reduction industry to create partnerships and campaigns that engage consumers in reducing single-use plastics. ## Related on Trend Hunter - [Recycled Rope-Made Footwear](https://www.trendhunter.com/trends/shore.md) - [Sustainable 3D-Printed Footwear](https://www.trendhunter.com/trends/4dfwd-1.md) - [Eco-Friendly Sneaker Constructions](https://www.trendhunter.com/trends/melissa-1.md) - [Woven Sandal Collections](https://www.trendhunter.com/trends/woven-sandals.md) - [Footwear Aquarium Partnerships](https://www.trendhunter.com/trends/monterey-bay-aquarium.md) - [Textile-to-Textile Recycled Sneakers](https://www.trendhunter.com/trends/allbirds-remix.md) - [Sustainable Shapewear Lines](https://www.trendhunter.com/trends/oceanhug.md) - [Eco-Friendly Eyewear Collections](https://www.trendhunter.com/trends/material-matters-collection.md) - [Petroleum Product-Free Shoes](https://www.trendhunter.com/trends/the-ripple-shoe.md)